Shanghai Needs An Open Business Pattern Of Textile And Clothing.

From January 2007 to October, Shanghai's clothing, textiles and other clothing consumer goods are now showing two characteristics and the current situation: the expansion of overseas brands and the negative delisting of domestic brands.

In the first half of this year, the world's 3 largest apparel retail groups ZARA, H&M and C&A entered the Shanghai market. ZARA and H&M opened their stores and exclusive offices in Shanghai's major CBD and comprehensive business circles at an alarming rate.

These pnational garment retail groups not only expand their retail terminals with strong capital strength, but also enter the Chinese market with a product design concept that drives the globalization of fashion trends.

When H&M just landed in Shanghai, its first store sales exceeded 2 million yuan on the first day. The retail terminal was promoted at the rate of nearly 100 sets of clothing styles every month. The time from the design to the shelf was compressed to three weeks. The Zara launched a large number of new products to meet the global terminal sales system in the 15 day cycle.

Such an international business mode is undoubtedly a considerable impact and adjustment on Shanghai's garment industry, retailing industry and manufacturing industry.

The rise of Yangtze River Delta industrial cluster

At present, Shanghai has made important breakthroughs in the fields of international economy, finance, trade, shipping center, service, tourism and cultural pmission. The global competitiveness of the city has been significantly enhanced, and has gradually become the forefront of the global fashion frontier.

At the same time, the Yangtze River Delta region, which is released in Shanghai, has gradually formed six major garment and textile industrial clusters. They are Suzhou, China International Garment City, Haining, China Leather City, Shaoxing China Light Textile City, Shengze China Eastern Silk Market, Jiangsu - peri stone bridge international home textile city, China's largest outlets shopping mall - Shanghai clothing city.

These industries have gradually formed a professional clothing and textile market in the Yangtze River Delta through complementarity, industry matching, functional division and p regional cooperation.

At the annual International Procurement Conference held in Shanghai, a global platform for clothing, textile procurement, operation, marketing and matching is formed with Shanghai as the center.

The crisis behind globalization

With the expansion of these international retail giants, the domestic brand and market share of Shanghai is slowly shrinking.

Careful consumers will find that in the Huaihai Road, Nanjing West Road, Xujiahui, Pudong and other shopping areas such as the eight hundred companion, we know the domestic famous brand business area is becoming smaller and smaller, and the location is more and more biased.

Pudong Zhengda square reopened at the beginning of the year, and the occupancy rate of foreign brands reached nearly 80%. When the new world shopping mall was set up in the people's Square CBD with a brand new image, it was believed that the change made all the people shine.

The brand new layout, the brand new entry and the new consumption pattern are deducing a brand new consumption concept.

In Shanghai, more and more shopping malls and places of consumption are positioned as international consumption, entertainment and life shopping centers.

Of course, this is a good performance and progress. It proves that Shanghai has become more and more internationalized and become the forefront of global brand publishing. The center of global consumer culture is bound to have a new upgrade to Shanghai's whole fashion consumption environment.

But we should be sober and rational. Globalization is a double-edged sword. From the perspective of industry, we hope that international brands can be integrated into our consumption culture instead of simply entering.

Because blindly entering, there will inevitably be outflow, or even loss.

The hope is to enlarge the market, subdivide and standardize the market, create and create different consumption groups and consumption structures according to the social environment.

Prospects and challenges

In the first half of the year when foreign brands entered China, the Shanghai apparel industry association and Shanghai quality and Technology Supervision Bureau conducted spot checks on some of the major shopping malls and special brands in Shanghai, and found that the quality of their products did not match their brand value.

The prices of these brands ranging from workmanship to fabric and even production sites do not meet our national requirements and standards.

This also proves that not all foreign brands and products can adapt to our consumer groups.

Faced with such a globalized background, domestic apparel brand operators should reach a consensus and build a community to deal with the challenges of such an era.

If we still follow the traditional marketing mode, operation mode and business philosophy to maintain the operation of a clothing brand, then the domestic enterprises will not be able to undertake the huge costs, expenses and operating costs.

As an industry association, we hope to form an effective mechanism within the industry. At the same time, we are willing to assume such responsibilities to regulate and guide our industry, provide reasonable suggestions for the industry, make some reasonable plans, and effectively guide the sales channels, habits and prices of brand at home and abroad.

At the same time, cooperate with the functional departments of the state to conduct regular spot checks on the whole market.

The last few months of 2007 will usher in a new round of selling season and climax. At the same time, it will be the start of a more intense reshuffle and adjustment. This also means that we will face new challenges and pressures.

I believe this is not only a matter for our industry associations to consider, but also a consideration for every member within the industry system, including government, business, brand operators, producers and consumers.