Quanzhou Children'S Enterprise Brand Animated Cartoon Competing For The Summer Time Diamond Period

< p > summer vacation is coming. The children's channels of the major TV stations have entered the "summer stalls" that the animated cartoons get together. Before that, the animation enterprises and the traditional enterprises that spread the brand by means of cartoons have already opened up the "war of war" for the summer archives of the TV stations.

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< p > reporter learned from his work that in this summer's competition, two animation works produced by an animation company will be landed in Quanzhou's five major TV programs.

For enterprises, the more important thing is that their stores will launch experiential marketing and eventually boost sales.

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< p > < strong > scramble for TV summer vacation diamond time < /strong > /p >

"P", it is understood that at the same time landings at the same time the five major domestic TV cartoons, "cachlon's Dragon seeking dragon" and "small play" is not the first broadcast in the TV, last summer, "cachlon's Dragon hunt" had been broadcast on the CCTV children channel, April this year, "little play" also appeared in the CCTV children's channel "early pistachio" column.

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< p > however, it is not easy to rush to occupy the prime time of CCTV children's channel in summer vacation.

To this end, in such a golden schedule of summer vacation, Quanzhou's children's a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > children's wear enterprises' investment in the "dragon hunting" and "Xiao Pi Pi" are selected in the golden time broadcast of Guangdong Jiajia cartoon TV, Beijing kekewei cartoon, Hunan Golden Eagle cartoon TV, Jiangsu excellent cartoon TV and Tibet satellite TV.

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< p > this is concentrated on the way of broadcasts of satellite TV, which has changed the rigid style of previous cartoons in CCTV to seize the golden card.

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< p > "according to the investigation, the propaganda effect under this mode is strong."

Li Zhubing, President of Quanzhou Kung Fu animation, thinks that the first advantage is time. Every summer vacation is due to the children's holiday. Every time period is called diamond time. Another reason is the high intensity and high density of the broadcast mode.

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< p > < strong > to pave the way for CCTV golden archives. < /strong > < /p >

< p > in addition to valuing the broadcast density and prime time of satellite TV, the choice of satellite TV in such a golden period of summer vacation is also somewhat "saving the nation" for Li Zhubing.

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< p > it is understood that the original mode of animation is broadcast from CCTV, to children's satellite TV, then to provincial TV stations, and finally to local TV stations.

"This year can no longer be done, because CCTV's film selection standard is audience rating. If a cartoon is never broadcast elsewhere, CCTV will not be the first to eat crabs."

Li Zhubing said.

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< p > in addition, CCTV's audit time is very long. On a cartoon, CCTV queues fastest 3 months, slowly takes six months to a year, and ordinary enterprises can not afford to wait.

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< p > in fact, many excellent animated cartoons were also selected by CCTV after satellite TV and Taiwan first broadcast red.

For example, the animated cartoon of "pleasant goat and big wolf" is from CCTV, satellite TV and red after CCTV first broadcast it as a key player.

Austrian animation, the first animation company listed in China, is also taking the mode of local TV station and satellite TV playing first and then on CCTV.

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< p > "after the first broadcast of the 5 broadcasts, the ratings will be provided to CCTV as a reference, so that we can get a better broadcast of Golden Resources in CCTV children. This is a new concept of broadcasting."

Li Zhubing said.

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< p > < strong > focuses on brand promotion rather than selling film < /strong > < /p >.

The accumulation of cartoons has also led to a decline in the sale of films. The most serious cartoons in the CCTV are, except for the annual selective spending of some films, most of the animated cartoons are entered in a free way. P

Usually, the cost of making an animated cartoon (26 episodes) is several million yuan.

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< p > aiming at the profit problem of animated cartoon, Li Zhubing said that the traditional animation enterprises must sell money for animation, otherwise they can not survive, but as a traditional enterprise investment animated cartoon, they can receive less money, and even provide it to the TV station in the form of film donation.

"Because the reward is not how much money the cartoons can broadcast, but how much sales can be driven by cartoons."

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< p > in order to achieve this goal, Kasiron and Xiao Pi Pi had made the market layout before the animation was launched.

"Xiao Pi Pi" in the 5 big TV and more than 20 provincial-level TV broadcast, at the same time, 800 terminal stores will also play with the animation, the animation elements and animation themes into the marketing system, forming animation concept and terminal atmosphere experience interaction.

Huang Liangsheng, general manager of small play leather.

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< p > in addition to the drive to the existing sales, Kasiron chairman Ding Canyang also focused on the development of derivatives, hoping to lay a good foundation for the future development of independent animation, derivative products and terminal diversification through animated cartoon.

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