The Third "China Ten Children'S Wear Brand" Selection Was Held In Beijing.

< p > "China's top ten children's wear brands" is sponsored by China's a target= "_blank" href= "http://www.91se91.com/" > clothing /a Association, aiming at strengthening the brand awareness and intellectual property protection awareness of Chinese children's clothing enterprises, and further expanding the social awareness and social influence of Chinese original children's wear brands.

China's ten children's wear brand has been successfully held since 2006, and there are 14 brands winning the title of "China's top ten children's wear brand" in two sessions.

In particular, with the interaction and cooperation with major industries such as a target= "_blank" href= "http://www.91se91.com/", "clothing" /a "fair" and more industry and media forces joined in, the brand integrated communication of "China's top ten children's wear brands" has also experienced a process from small to large, from simple enterprise participation to media resonance propagation, from magnifying brand benefit to pursuing brand quality.

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< p > "China's top ten children's wear brands" Award activities have injected new impetus to the development of Chinese original children's wear brands; expanded the social popularity and market influence of Chinese original children's wear brands; accelerated the brand process of Chinese children's clothing industry, molded the industry model; regulated the order of market competition, and avoided the vicious competition between brands.

At the same time, let the consumers have a clearer understanding of the local children's wear brands, and have a clearer selection criteria.

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< p > in order to further gather the dominant enterprises in China's children's wear industry, analyze the problems existing in the development process of the industry and enterprises, seek the correct way to develop the brand in the future, reshape the core competitiveness of the industry, and guide the whole Chinese children's wear industry to make progress together and achieve rapid and healthy development.

The China clothing association has also held three "China's ten children's wear brand entrepreneur Salon" activities. Through the salon's holding, Chinese children's wear enterprisers have formed the resultant force and cohesive force, and reached a consensus to seek common progress.

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< p > in fact, the selection of "China's top ten children's wear brands" is only an introduction and platform for the Chinese clothing association to promote the development of local children's wear brands.

The joint promotion of "China's top ten children's wear brands" during the China International Clothing and accessories fair, the launching of China's ten children's wear brand entrepreneur salon, and the cross industry cooperation with the media, business, capital and industrial chain will create a three-dimensional and powerful service network for the development of Chinese local children's wear brands and form a joint power source.

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< p > the third "China ten children's wear brand" selection campaign was launched in December 2012. There are three children's clothing, small medium children's wear and teenage clothes, with ten in each group.

This competition has attracted many famous children's clothing brands in China.

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< p > according to the director of the "China top ten children's wear brand" selection organizer, the selection is divided into three age groups: infant's clothing, small medium sized children's wear and teenage clothes. On the one hand, in order to let more local children's wear brands take part in it, at the same time, guide the cards to correctly segment the market and achieve professional operation.

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< p > at present, domestic children's clothing brands are concentrated in small and medium size children's clothing, while infant and junior clothing brands are few and weak, and the new market demand is expected to be satisfied.

In addition, only by cutting the market deeply can we really understand thoroughly the needs and purchase choices and preferences of the market segments, so as to create a clear personality and a rich sense of cognition. Only in this way can enterprises clearly identify their own positioning and make the whole enterprise form a strong resultant force.

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< p > it is reported that the enterprises participating in the brand evaluation must be registered in the administrative department of industry and Commerce in People's Republic of China, and are the original brand of Chinese children's wear. In principle, the enterprises shall be the members of the China Apparel Industry Association's children's wear Specialized Committee.

Non Chinese clothing association children's wear Specialized Committee member units participating in the review, children's wear can be more than two vice chairman of Specialized Committee jointly recommended.

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< p > at the same time, the brand must comply with the relevant provisions of the product quality law, the consumer rights protection act, the trademark law and the regulations on the administration of members of the China Apparel Association. The trademark used to evaluate the brand should be registered for five years in principle.

In the past two years, the brand name of the unqualified products has been judged by the municipal garment inspection department (above the municipal level), and the consumers are more serious about the quality of the products. Since 2010, there has been a brand with operating losses. The brands that sell directly or indirectly by the state (territory) (excluding Hong Kong, Macao and Taiwan) trademarks can not declare.

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< p > uphold the principle of fairness, impartiality and market inspection. The Organizing Committee of the third China ten children's wear brand selection committee invited experts from the clothing industry, associations, advisory bodies, business, media and other experts to form an accreditation committee.

And through the on-site review and expert review meeting, market investigation and other deliberation procedures, a total of twenty-two brands were identified (see the appendix for the specific list).

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The title of "China's top ten children's wear brands" announced in P 2013 is valid until May 31, 2016.

Since 2013, the title of "China's ten big children's wear brand" is published, the title of "China's ten big children's wear brand" published in 2010 is no longer valid.

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< p > according to the director of the organizers of "China's top ten children's wear brands", it will introduce a special column in the industry media and social media to make a long-term thematic report on the children's wear brands. During the 2014 China International Clothing Fair, the organizer will also carry out joint promotion and carry out the docking activities, so that the children's wear brands and children's clothing agents and children's clothing managers will be joined.

At the same time, the organizers also plan to jointly promote the ten children's clothing brands to carry out collective promotion in Tmall mall, forming brand influence and reducing the cost of brand operation.

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< p > nowadays, the selection of "China's top ten children's wear brands" has become a great event in the annual Chinese children's clothing industry. Regardless of the selection process itself, brand influence, the integration of selection activities, the three-dimensional communication platform for prying, and the ability to integrate upstream and downstream resources of the industrial chain, there will be a new breakthrough, bringing unmatched brand value to enterprises.

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