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    Wenzhou Has Made Significant Breakthroughs In The Selection Of "Brand City".

    2008/6/17 11:59:00 57

    Wenzhou Has Made Significant Breakthroughs In The Selection Of "Brand City".

    Wenzhou quality and Technology Supervision Bureau revealed yesterday that the China Brand Research Institute has announced the second China industry logo brand list. This time, 288 brands of Chinese industry were identified, and 8 brands such as FLYCO, Tiger, AOKANG, CHINT and so on were listed. AOKANG and CHINT have won the trademark of Chinese industry.


    It is understood that this is the second time that the Chinese brand research institute has evaluated the trademark of China's industry since 2006.

    In this assessment, Guangdong, Zhejiang and Shandong became the big winners, with 50, 48 and 24 Chinese industry logo brands respectively.

    The number of the most iconic brands in China is Shaoxing, 10, 9 in Hangzhou, 8 in Wenzhou and Ningbo.


    This time, 6 new trademark brands in China are FLYCO, Tiger, people, Gu, Fei, Hua Yi. They are the iconic brands of Chinese electric razor industry, China lighter industry, China low voltage electrical appliance industry, China electric power fittings industry, China electric switch industry, and China low voltage switchgear industry.

    CHINT and AOKANG have won the logo of China's low-voltage electrical appliance industry and China's leather shoes industry respectively.


    In the 2006 China Brand Research Institute's "brand city" selection, 6 cities such as Shenzhen, Qingdao, Ningbo, Suzhou, Foshan and Shaoxing were elected. The candidate cities were defeated by Quanzhou and Wenzhou, and the difference was mainly due to too few iconic brands.

    Because the selection of "brand capital" must conform to 3 conditions simultaneously, one of which is the requirement that "China's industry trademark brand" has more than 5 volumes.

    Today, Wenzhou has made a major breakthrough in the selection of "brand city".


    City Quality Supervision Bureau official said, the municipal government recently held a special meeting, put forward to build regional brand, and comprehensively promote the strategy of winning the brand and strengthening the market by quality.

    We must strive to build our regional pump brands, leather shoes, automobile and motorcycle fittings, low-voltage electrical appliances, glasses, locks, pens, garments, synthetic leather, electric energy meters and so on into an international and domestic influential regional brand, and strive to realize 5 ~8 countries' high quality product production bases or Zhejiang regional brand names through 5 years.

    (Zhou Junlang)


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