Interview With Immortal Home Textile Franchisee, So That We Can Know More About Xie Xian Home Textile.

After ten years of direct operation, Xian he home textile started franchising in 2007, and now interviewed several franchisees.

Through interviews, we can also get a better understanding of celestial home textiles.

First, manager Liu of Hefei, a model of corporate operation.

Reporter: why do we choose the home textile industry across the industry when the operation of each project is very benign?

Manager Liu of Hefei: first of all, let's talk about our company. Through the operation of the past decade, our company has made the brand men's wear, sweater, luggage and general agent in Anhui area. At the same time, our company has nearly 50 outlets in Anhui.

My company is thinking about new projects when our projects are very healthy.

At this time, with the rise of central China, the development space of Anhui's future cities is very broad, especially the market space of home textile industry is huge.

Reporter: can you tell us why we chose the home textile?

Hefei manager Liu: from my point of view, our company entered the home textile industry through research. In 2006, we set up a home textile project division. Then the business department carried out market research and brand inspection, and the brand was established.

In the process of brand inspection, the characteristic products and the unique hall image of celestial home textiles have entered the vision of our company.

Through the communication with the company's brand division staff, we learned that fairchain home textile has been engaged in nearly ten years of direct market development, and the sales outlets of all direct outlets are millions of shops.

So the fairy home textile meets our company's three requirements for brand choice.

First, the company's ability to guide the terminal operation, secondly, the original product and capacity, third, the characteristics of the hall image and brand culture.

And our home textile department staff at the more than 10 terminal shops of sin ho home textile company made an unannounced visit. Our home textile department manager made 7 orders in a half hour of a sin home textile terminal, which accelerated the pace of our selection of celestial home textiles.

Reporter: what outstanding achievements have been made in the Hefei market at present?

Manager Liu of Hefei: after signing the contract with the celestial home textile company, the manager of the Sino US home textile brand division and the manager of our home textile business department communicate with each other.

So it is decided to start the channel expansion of the celestial home textile in the 100 CBD shopping mall in Hefei.

At the end of September 2007, immortal home textile was stationed in the 100 CBD shopping center in Hefei. Through a short three months' operation, it won the first place in the shopping mall, tenth in floor sales and fourth in home textiles.

You know, the fairs home textiles are sold for three months and other brands for one year.

So in 2008, the celestial home textile successfully became a strategic partner of Hefei 100 largest textile group.

We entered commercial building in April this year, entered the department store in June, entered the Drum Tower Shopping Mall in August, and entered the 100 largest in Huainan in September. And the above shopping malls only introduced the brand of celestial home textiles. We can see that our celestial home textile is currently strong in the Hefei Market.

Reporter: can you tell us your key to success?

Manager Liu of Hefei: first of all, I think the industry chosen can withstand the test of the market and have enough vitality. The prospect of the home textile industry is very broad, because now people's quality of life is improved, and the decoration of living rooms will also be branded gradually.

Second, we must choose the right products, and select the products with special characteristics to attract the attention of consumers in the market. This is also the reason why I choose the "celestial home textile", and this product should also be close to the market.

The third is the usual terminal operation and management. In this company, we set up the home textile business department. At the same time, the immortal home textile brand operation center instruct every link of our company's terminal operation, and train our home textile department staff systematically.

Two, manager Liu of Wenzhou, the terminal model of deep tap potential.

Reporter: tell me about your operation in Fei Xia Road, Wenzhou.

Wenzhou manager Liu: in fact, there is no achievement. Wenzhou Fei Xia Road is the most special commercial street in China. There are about more than 100 brands in the commercial street.

There are about more than 20 brand stores, and most of them are larger than those of my shop in Fei Xia Road. However, the sales volume of our shop is much higher than that of them, especially the wedding products of Xian home textile, which makes me very happy, and our efforts are rewarded.

For example, last November was the peak season for home textile sales, but we stopped the business to upgrade the image of the hall. Why is it upgrading? The reason is that first, the products launched by the company must be supported by new hall images. Secondly, in the case of the average rent increase of 20%, raising the "flat effect" means raising the unit price and increasing the quantity. Through the upgrading of the hall image, 10%-20% products can be placed more in space.

Three, Chen manager of Chongyang -- from consumers to franchisees

Reporter: let's talk about the reason why consumers from immortal home textiles finally became a celestial home textile franchisee.

Chongyang Chen Manager: ha ha, then I chat with you about this matter. In 2007, my daughter was admitted to Soochow University. I sent my daughter to Soochow University to study, and bought a set of four sets of celestial home textiles for my daughter in the shopping mall in the city.

Over time, when I came to visit my daughter in Suzhou, my baby daughter told me that the quality of the product was very good.

I bought several packages and silk quilts under my daughter's advice.

After returning, many friends came to our house and said that the bed I bought was good looking and of good quality.

At that time, I was going to do the food and beverage project. After that, I decided to choose celestial home textiles.

Reporter: you started business in April 18th this year. Can you tell me about the sales in this off-season?

Manager Chen of Chongyang: first of all, I want to talk about my guidance for joining the company. I have no guidance from the brand operation center, nor do I have any sales.

I remember very clearly when I called the company to say that I wanted to be a celestial home textile company. The business manager of the company asked why he chose to do this industry, why he chose our brand, and told us that the investment was risky and made an investment analysis report for us.

Since its opening in April 18th