Merino Wool Logo Award Starts Chinese Designers For The First Time In The Finals

As an important step for the world's wool industry to explore international fashion talents worldwide, Australian Wool Innovation Limited Welsh CEO Craig Welsh recently announced the launch of the 2008 "Australia Merino wool logo Award" costume design competition.

Through the rigorous selection of the international expert jury, two Chinese designers first entered the finals, and their works will compete against other six nations in July.

Since the birth of the wool logo award, the award has been regarded as an important symbol and measure to support the emerging top talent in achieving a solid position in the global garment industry.

In 1954, two fledgling women's designers Karl Lagerfeld and Yves Saint Laurent went on stage to receive the fashion design award awarded by the international wool Bureau.

Lagerfeld, 21, is the winner of the coat group.

Saint Laurent, 19 years old, won the evening dress design award.

Like the two fashion giants today, through the wool logo award, the two Chinese designers Shao Jia and Qiu Hao, who are shortlisted, will also have the chance to make their mark in the international fashion industry.

Prior to this, Shao Jiaceng worked in the Holborow Emma Jane Jermyn knitting design studio and was involved in providing samples of knitting design samples for Prada and Ferre 20082009 autumn and winter.

Qiu Hao worked in the famous British designer Alexander McQueen studio.

Not long ago, Qiu Hao was invited to show the QiuHao clothing series in Stockholm. As the only Chinese designer, he was invited to Singapore to release the 08 spring summer series. He received many international media interviews.

The Australian Merino wool logo award is sponsored by Australian Wool Innovation Limited, which is specially designed to award outstanding designs of merino wool or wool blended fashion.

The competition aims to explore the most popular and avant-garde creative talents, advocate the creation of fashion industry, and show the creative characteristics of Australian Merino wool.

Because of the wool logo Award for young designers who have just graduated and have been active in the field of professional design, this award is seen as helping those who need help most -- providing the top credit certification for these fashion designers.

This year it is the first time that the award has been launched worldwide.

At the same time, the two Chinese designers also entered the finals with players from Japan, Norway, Britain, Belgium, Germany and France.

"Exploring and investing talents in the next generation is critical to the success of every industry.

We see it as an opportunity to support future design.

At the same time, we also show the world the best and most creative aspect of Australian Merino wool. "

Craig Welsh said, "this is also a way to help future designers and consumers to understand the natural, biodegradable and sustainable development characteristics of Australian Merino wool, which is why it is one of the most exciting natural fibers today."

The Australian Merino wool logo award has also been supported by the famous French designer, Sonia Rykiel, who has the reputation of "knitwear Queen".

As the official sponsor of this award, the first designer who applied the stitching structure to the exterior decoration of the garment and first printed it on the sweater, said: "I learned everything from knitted garments.

I think wool has won awards by virtue of its outstanding contributions.

I am honored to be a sponsor of this award. "

Rykiel will be jointly selected by a jury of international fashion experts to select the 2008 wool logo award, and will attend the award dinner as a guest.

At present, each designer has submitted a series of miniature works, emphasizing the perceptual and carving feeling of knitting yarn.

The fashion expert jury will evaluate the contestants, determine the ownership of the awards, and award the awards at the Palais de Tokyo event in Paris in July 3, 2008.

It is reported that 2008 of the winners of the wool logo award will receive the support and guidance of Australian Wool Innovation Limited in terms of industry value of 100 thousand euros.

The winning works will be exhibited in the autumn and Winter Fashion Show 2009. The organizers will also assist in distribution and retail networks, and give guidance in public relations and other marketing activities.

The wool logo award will be issued annually.

About Australian Wool Innovation Limited

Australian Wool Innovation Limited (AWI, Australian Wool Innovation Limited) is the world's leading beauty Nuo wool fiber innovation and promotion company, and is also the owner of the famous brand pure wool logo brand.

Australian Wool Innovation Limited was founded in 2001 by 36 thousand herdsmen and the Australian government. It is a non-profit organization. It invested 60 million Australian dollars each year in R & D and promotion activities of the whole industry chain from fiber to clothing.

AWI is committed to developing B2B cooperation with global garment industry policy makers, leading product developers, designers, manufacturers and retailers to drive worldwide demand for Merino fiber in Australia.

About pure wool logo WoolMark brand

Any product with pure wool logo is made up of 100% pure new wool and is certified by the international wool bureau to meet the specific quality standards and provide pure natural comfort.