8 Key Aspects Of Search Engine Optimization

1, understand how search engines crawl web pages and how to index web pages.

You need to know some basic principles of search engine, the difference between search engines, how to search SE robot or web crawler, how to sort search results and so on.

2, Meta label optimization

It mainly includes the theme (Title), web site description (Description), and keywords (Keywords).

There are also other hidden characters such as Author (author), Category (directory), Language (encoded language) and so on.

3, how to select keywords and place keywords in web pages.

Search must use keywords.

Keyword analysis and selection is one of the most important tasks of SEO.

First, we need to identify the main keywords for the website (usually 5 up and down), and then optimize these keywords, including keyword density (Density), relevance (Relavancy), Prominency, etc.

4. Understand the main search engines.

Although there are thousands of search engines, there are so many decisions on Web traffic.

For example, there are mainly Google, Inktomi, Altavista, etc. in English, there are Baidu, Sohu and so on.

Different search engines have different rules for crawling, indexing and sorting pages.

We also need to understand the relationship between search portals and search engines. For example, Yahoo and AOL web pages search for Google search technology, MSN uses Looksmart and Open Directory technology.

5. Main Internet Directory

Yahoo itself is not a search engine, but a large website directory. Open Directory is not. The main difference between them and search engines is that the way of collecting web content is different.

The directory is manually edited, which mainly includes the homepage of the website; the search engine is automatically collected, and a large number of content pages are also fetching outside the main page.

6. Click to pay search engine.

Search engines also need to make profits. With the maturity of Internet business, the search engine of charging has begun to become popular.

The most typical are Overture and Baidu, including Google's advertising project, Google Adwords, of course.

More and more people are using search engines to click on advertisements to locate commercial websites. There is also a lot of knowledge of optimization and ranking. You have to learn to get the most hits with the least advertising input.

7. Search engine login

After the website is finished, do not lie there waiting for the guests to descend from the sky.

The simplest way to get people to find you is to submit submit to search engines.

Although free is no longer the mainstream of the Internet (at least search engine) - if you are a commercial website, the main search engines and catalogues will ask you to pay for the collection (for example, Yahoo costs $299), but the good news is that at least, so far, the largest search engine Google is still free, and it dominates more than 60% of the search market.

8, link exchange and Link Popularity.

Web pages are linked to each other by means of hypertext (Hypertext), and so are websites.

In addition to search engines, people also come to Surfing (surfing) through links between different websites every day.

The more links you get from other websites to your website, the more traffic you will get.

More importantly, the more external links of your website, the more important the search engine will think of it, giving you a higher ranking.

So, you have to spend a lot of energy doing exchange links with others.