Invest Fifty Thousand Yuan To Open An Underwear Brand Store

Market analysis: promotion of women's underwear consumption ability

The Chinese women's underwear market has exceeded 100 billion yuan in 2003.

According to statistics, 200 million of the 600 million women in China belong to the right age population wearing brassiere, and the annual consumption bra is 600 million or more, with annual sales of about 15 billion yuan.

Expert analysis shows that China is the fastest growing country in the world in terms of underwear and related industries, and the market is still in its infancy.

Among them, Guangdong and Zhejiang, Sichuan, Shandong and other provinces have always been regarded as second tier underwear brand as a strategic fortress. The main second-line underwear brands in China are mainly Guangdong Chaoyang and Nanhai Yanbu brand.

But with the promotion of underwear requirements and underwear consumption ability of women, the demand for high-end underwear is rising.

At present, the high-end bra with retail price of more than 200 yuan accounts for 10% of the market sales, accounting for about 30% of the sales volume, and the market capacity reaches 5 billion yuan.

According to the insiders, at present, the development of the garment industry is becoming more mature, the cost is gradually pparent, and the profit space has been compressed repeatedly. However, the underwear industry has been rising in China for 20 years, and the cost is rarely known to the outsiders, so the underwear industry is also known as "the last piece of cake in the clothing industry".

Data show that over the past few years, the domestic underwear market has been growing at an average annual rate of two digits. Therefore, some experts predict that in the next 5 years, China's underwear market will have a sales volume of 500 billion yuan, and its annual growth rate will reach 20%.

Investment opportunities: net profit is around 30%.

According to the reporter, at present, most of the brand enterprises in China have not joined the gold in the underwear franchise stores, but the amount of the first purchase is stipulated.

The specific amount varies depending on the size of the franchised store.

In addition, you need to pay 5000 yuan to 10000 yuan in margin.

Generally speaking, there is little difference between different grades of underwear stores in terms of decoration and rent.

Brand franchising provides free brand unified storefront design drawings.

Generally speaking, the investment threshold is corresponding to the grade of underwear brand, and the lowest investment threshold of low-grade brand is.

A first-rate brand like Ttiumph, the first purchase amount is generally around 100 thousand yuan, and its purchase price is 2/3 of the retail price of the market.

The value of the second-line brand's first purchase is between 15000 yuan and 50000 yuan, and the average delivery price is 4 to 55% off of the retail price.

According to the analysis, although the profit margin of the two or three line brand is relatively high, but because the price of the commodity itself is relatively low, the income of single product is not much, so it is especially dependent on the sales volume.

While the profit margin of first-line brand is relatively low, but the price of single product is high, and the profit is not low.

In addition, the first-line brand has higher capital requirements for franchisees, but its sales supporting services are relatively sound, while relying on popularity and product quality, it is easier to get consumers' trust.

The total profit of underwear stores is around 30%.

But small brands also have their own advantages. Relatively well-known brands, their competition is relatively small, the price is almost the same as that of other brands, but the quality is relatively guaranteed, and the shopping environment and service quality are much better than the ordinary stalls. Consumers are mostly young women with relatively low consumption level.

And because the popularity is not high, merchants give franchisees more flexible management power, can be flexible in terms of discount.

Business tips: to grasp a lot of underwear knowledge

In an interview, the reporter found that the owners of different lingerie stores said that opening underwear shop must master a lot of knowledge about underwear, which is the biggest difference between underwear and other garments.

Because of the special characteristics of underwear products, the demand for comfort and material is relatively high, but on the other hand, it is generally bought underwear that can not be tested or replaced, so customers want the operator to provide professional advice.

This requires the operator to correctly judge the age and physique of the customer, to grasp the requirements of the customers, and to recommend products from the aspects of the texture and style of the underwear, so as to help the customers choose the appropriate underwear according to their size and age, and give guidance for wearing.

In addition, reporters in the survey also found that geographical location for underwear store business also has a great impact, different grades of underwear store store location requirements are different.

High grade underwear stores should be placed at a corresponding level of consumption, so that they can attract target consumers and cultivate a fixed consumption group. If they simply pursue customers' traffic, it will easily lead to embarrassment of buying more and buying less.

Second tier brand underwear stores should pay more attention to passenger flow. Shop choice can be determined by young groups such as students. Shop rents should not exceed 50% of the monthly operating income, otherwise it will be difficult to get profits.