Home Textile Design Should Inherit A Culture.

2008 China international home textiles design competition has begun. In the past competitions, thousands of participants from home and abroad displayed their outstanding creative talents through this platform.

Through this process, we are closer to the dream of home textile power and brand power.

Design should inherit a culture.

The theme of this competition is "Eastward westward", which is organically and tightly integrated with the propaganda concept of "let the world know China" at the current international grand Olympics.

At that time, people from all over the world will gather together, which is a great opportunity for communication and learning among different cultures.

"East wind West" is a very atmospheric theme, reflecting the cultural melody of today's era.

The design should inherit a culture and its foothold should be in culture. But since it is a culture, it can not do without the national characteristics and the aesthetic self esteem of the people.

In the past design competitions, most of the western learning styles, especially the European and American design styles, were studied.

This competition advocates "Eastward growth of the west". It is hoped that on the basis of accumulated experience in previous years, we should take a more proactive attitude and show our unique culture.

It is necessary for a nation's culture to go to the world and learn from it, but our culture must be recognized by others without independent innovation.

We must not lose ourselves in the west wind, but use it for our own purposes and form an easterly climate.

The characteristics of today's home textile market's integration are reflected in the diversification of product consumption in daily life.

The so-called "a single flower is not a spring", for the entire home textile industry, all kinds of styles coexist is very good.

Chinese elements are used as ornaments in home textile design. They have been regarded as fashion. Now it seems wrong.

Chinese culture is the cornerstone of product design, not just elements.

Chinese culture is a long river, and the surges and streams of the source of the Yangtze River in the Yellow River are vastly different from each other.

Home textile design should advocate nationalization, not only at the level of pattern, raw material and technology, but also dig deeply into cultural accumulation and national spirit for thousands of years.

Many designers don't have enough understanding of Chinese culture. They hope that designers can tap the essence of Chinese culture with the help of this platform.

Function and design are not contradictory.

In terms of function and design of home textiles, people used to pay more attention to function.

In fact, not just home textiles, everything must be viewed from three levels: first, the purely material level, which is embodied in specific functions, such as warmth and shame of textiles.

Two is the service level, why the sales of brand products are relatively good, and the quality of the brand is a guarantee. Many famous brand enterprises have good service system, and consumers can get perfect after-sale service.

The three is the unique culture and spiritual connotation. As a big manufacturing country, China has a high level of manufacturing. Most products are very similar in terms of cost, production equipment and so on.

But for now, our service level is not perfect enough, and there are too few global brands.

Home textile design should extend to two levels, especially third levels, that is, the unique culture and spiritual connotation.

In a home textile product, it can reflect the culture and connotation, so that consumers can feel empathy in culture. This is the unity we understand.

Function and design are not contradictory, product design itself is a gradual process of perfection.

The higher the degree of social development, the more important the external products are.

Under the same raw materials, enterprises should develop towards service and connotation, thus forming differentiation.

This difference shows the difference of connotation, and design is a means to express the connotation of enterprise.

For a long time, Chinese elements have been widely used in the design of home textiles in the trend of returning to the mainland.

In the design of home textile products, Chinese elements, Scandinavian customs, French style, English countryside and other styles have changed.

From the point of view of design, the design is not to show the purpose of the designer's personal interests, but to display around the corporate culture.