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    France Ushered In This Summer'S Discount Season.

    2008/7/1 16:04:00 20

    France Ushered In This Summer'S Discount Season.

    In June 25th, the French discount season ended on schedule, and businesses and shopping websites began selling goods at a discount.


    Although it is not weekend, Paris spring department store is still full of customers on the 25 th.

    At 9 a.m., a number of customers had already packed their bags. They obviously had already done enough preparation work and waited for the arrival of the discount season.

    More customers follow the signs of discount in the mall and choose the products that need it.


    Long queues were waiting outside a brand fitting room in the women's clothing department of the mall. A lady was holding 10 pieces of clothes to wait for trying on.

    When asked if she would buy it all, she said, "these are all my favorite. I'll try it first."

    But now the price is still a little high, I want to wait a little longer, maybe it will be cheaper. "

    At the same time, she said, "don't worry that things that you like will be out of stock in a few days," because "there are so many commodities, and everyone will wait."


    In order to attract more customers, businesses also try to create a good shopping environment for customers.

    Usually, the stores and shops in France open at 9:30 or at 10, close at 18 or 19, and rest on Sunday.

    In order to seize the business opportunities in the discount season, almost all shops will open their business hours 1 hours earlier, and the closing time will be delayed for 2 hours.

    On the first Sunday of the discount season, all businesses will also open their doors.


    According to the latest data from the French Fashion Institute, sales of French clothing and textiles fell 3.5% in the first 4 months of this year compared with the same period last year, the worst performance since 1994.

    All kinds of clothing sales are not ideal, slow sales to increase business inventories.

    Businesses hope to use the discount season to attract customers, stimulate consumption and return loans, thereby reducing the pressure of market weakness.

    Experts predict that there will be plenty of products available on the market this summer, and consumers will be more profitable.


    France hosts large-scale discounts every year in the two seasons of winter and summer.

    At first, the discount items were only for the upcoming costumes, and then gradually developed into a variety of products to participate in the promotion.

    The discount season has gradually become the prime time for Frenchmen to spend their shopping.

    According to the relevant data, sales in the summer discount season lasting 6 weeks a year can account for 20% to 25% of the total annual sales in France, and sales in the winter discount season account for 30% to 35%.

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