Luxury Heating Up, Popular Clothing Approaching Cost

The New York Times recently ranked the price changes of some classic clothing items in 10 years. The top of the list was Louis Vuitton's Speedy package, and the price rose by 104%.

Next is Dior's Lady Dior package (73%) and Diane Von Furstenberg wrapped skirt (71%).

And the prices of goods that have fallen or remain basically unchanged are mostly popular basic items, such as underwear, T-shirts and jeans.

Luxury goods are becoming more and more expensive, while public clothing is approaching the bottom line of cost. The clothing industry is like a seesaw.

Since 1998, the price of Louis Vuitton entry bag Speedy has more than doubled to $685, so it is evident that the price of fashion luxury goods has soared in 10 years.

However, the Joe Boxer classic smiley face underwear has now dropped to $8.99, almost half of what it was 10 years ago.

The price of luxury goods has risen, and the popular brands are becoming cheaper and cheaper. This is the changing trend of the American Apparel Industry in the past 10 years.

Over the past 10 years, the price of the Brooks Brothers basic suit has always been $598, and the recommended retail price of Levi 's501 jeans has dropped from $50 to $46, while 3 sets of CK men's underwear have risen from 18 US dollars to $21.5.

But if inflation is taken into consideration, the three commodities are actually cheaper than they were 10 years ago.

Gasoline, food, education and health care costs are rising. For American consumers, the only bargain now is public wear.

In the past 10 years, the clothing consumption index has dropped by 10 percentage points. Even Americans who feel the financial pressure when they go to work and go to the supermarket on weekends have found some consolation in the fashion shop.

The price increase of luxury goods has exceeded the inflation rate, but the clothing industry of parity has shown a deflationary trend.

Now, on the thirty-fourth Avenue in Manhattan, from Kmart, Macy department store to Forever 21 and H&M, you will feel that the economic outlook of the United States is wonderful.

People in their hands carry all kinds of shopping bags. Many people say that the shopping environment is much better now than they were 10 years ago, with more choices and cheaper prices.

"Now you can buy more clothes than you used to."

Joanna Eliza, who just graduated from New York Fashion Technology Institute, said, "H&M and Forever 21 and so on have made me feel great."

There are two main factors leading to the fall in clothing prices: the cheap labor force in developing countries, and the increasingly fierce price competition between traditional retailers and discount stores.

Sometimes clothes are cheap enough to be ridiculous.

Fashion and shoes designed by stars cost only $8.98 or even less at Steve & Barry 's.

Isaac Mizrahi's silk silk tussah prom dress designed for Target costs only $129.99 at a discount.

WAL-MART's promotional T-shirts are as low as 97 cents.

Deflation in the fashion world is good news for consumers, but not for businessmen.

In a senior department store such as Saks, Fifth Avenue, the $1300 handbag is stacked like tomatoes.

At the other end is a lot of cheap, incredibly popular clothes.

Such a sharp contrast makes retailers and market analysts worried whether this will have a profound impact on people's shopping methods.

A shopper survey conducted by WSL strategic retail consultancy last November showed that 60% of respondents had developed new consumption habits, that is, they would stop and reconsider before they pay for clothes.

"This is the most terrible thing that happens in the development of retail industry.

In 2000, people just went shopping crazily.

Now everyone is cautious. "

The chairman of the company, Candace Corlett, pointed out.

What worries the fashion and retail industry is that prices will go beyond material desires and become the decisive factor in promoting consumption.

"If a customer picks up a dress and asks," do I need it? "

We are finished.

Because what is produced in our industry is not what people really want. "

Bud Konheim, executive director of Nicole Miller, said: "we are afraid we have drained all the countries on the globe to search for workers willing to work in white.

We have been pushed to the bottom line of the cost. "