The Five Websites That Women Want Most

The proportion of male and female entrepreneurs who sell online auctions should be almost the same, or even the majority of women. But the "website entrepreneur" is obviously still dominated by men.

I found that a few female entrepreneurs are friends in top, and they have the advantage of knowing men and women.

For male entrepreneurs, female users have always been like "riddles". Although female users account for a large part of the bubble net population, the female friends around them are "mild users" of the Internet although they are "netting".

It is not easy for a new website to attract some innovative banner to attract them. Now many PK websites, videos uploaded websites, photo albums websites...

Think of it, many of them are "careless" designed to be used by male users.

Do they push and push the king? Do they use FriendFeed? What is the feeling of using it?

If you do not understand women, the Internet will only understand half.

Last week, I had lunch with internet veteran, and I got a lot of benefit from a meal, and I learned the good use of Quantcast system.

Last week I analyzed the top 100 websites in Quantcast.

Unlike others, Quantcast can tell you about the age, surname, education level and income level of each website visitor.

From the information here, we can clearly see which websites are "more women" and then what kind of women are in use! If my downstairs snack bar tells me that their female customers are more than male customers, it may not be great. But if a "website" has more female customers than male customers, it means that it has hit a harder target and deserves careful study.

By analyzing the list of Quantcast, five websites can be found, and female users are much more than male users.

These five websites that are especially popular with women, the last three, especially let me drop my glasses!

The first is the website: Shopping's website is naturally the most popular among female Internet users. The highest ranked one is the nineteenth Target.com (there is also a Target in the recent magazine how to beat Wal-Mart, which is worth reading). Among the 32 million people who do not repeat visits each month, the number of female sex visitors is 20% more than that of ordinary websites. OverStock also has similar phenomena, while JCPenny is more powerful, and women are almost two times that of men.

Interestingly, like ShopZilla, comparison shopping is almost the same as men and women. It shows that men do not shop but prefer to open their wallets after "comparison". While women are crazy about shopping, they still like to shop around, and the ice cold ice price engine is not so attractive to them.

However, women are still very enthusiastic about coupons, so look at Coolsavings.com.

Second, knowledge quiz website: the trend of "knowledge quiz website is mostly female customers" is no longer the news of the Internet. The number of About.com in the United States is thirteenth. There are 46 million visitors in the same month, and the average number of women is 10% more than the general average.

Ask.com, which is 26 in the United States, has the same phenomenon, and interestingly, looking at the chart, the main attraction of About.com is the backbone of the 25~34 year old female, while Ask.com is mainly a 18~24 year old young user, a bit of a bull head against the recent news that Ask.com is going to turn to "married women market".

Third, yellow pages, white pages: This is inexplicable! YellowPages is the location and telephone for people to check business, everyone will go to check, is not it? Wrong! I think even the station side did not expect it. In YellowPages.com, WhitePages.com, female visitors are more than 44% of the male sex.

Interestingly, YellowPages's visitors tend to have more black and Hispanic people, whose educational level and income are all low. But WhitePages is mainly white, and the income level is high. So, no matter how the female bubble population is, they are interested in this yellow page. What are they looking for on the yellow page? When can they be investigated?

Fourth, the medical DIY website: WebMD and nih.gov, ssxnr.com all have a large number of female visitors, which makes me surprised. Because such websites are relatively "heavy" and "professional" than those of Yahoo!

These medical DIY websites are often used by users to find some "symptoms" through search engines, and then even visit the website to see what these symptoms may be, or if they are doctors, suppose that they may have some diseases, and check that the symptoms of the disease do not meet their own physical condition. (also, because of the needs of this area, many medical DIY new websites currently specializes in "symptom search").

The question is, why do women have more needs like this? Is it possible that women have more pain than others, and do not know what their illness is, so they often look at this website? Or, women's demand for health care is much higher than that of men, and it often helps their families care about their health.

Fifth, find the website of an old classmate: many people confuse the existing social networking sites with the "old classmates website".

All right, all young people are on the Facebook. In 2008, college students wanted to find primary school classmates. Yes, Facebook is right! But what are the middle-aged and elderly people aged 40~70? They still need professional websites such as Reunion.com and Classmates.com, but I don't think they even have such a large number of female users. There are more than 30% women visiting the population.

In addition to the five websites mentioned above, it is worth a book that the Quantcast list also contains a very powerful website which attracts a lot of women, that is, SmileyCentral (Quantcast information). It allows people to download some of them freely.