WEB2.0 Free Internet Marketing For Smes
Introduce blogs, podcasts, etc. into enterprise websites, then use them to spread product videos and latest events of enterprises.
In the face of WEB2.0, small and medium-sized enterprises have found another efficient brand promotion method, and the marketing mode of enterprises has also changed.
Innovative media opens up an era of innovative marketing.
In the era of WEB2.0 becoming more and more popular, the first step enterprises have already begun to taste the sweetness - greatly reducing the investment in Internet advertising, and the communication effect has been greatly enhanced.
According to the author's understanding, a foreign clothing brand invites young dancers in the world to perform dance performances in their costumes, then record them and publish video links through corporate websites. Before that, bloggers based on corporate websites can link the video to their own network sites as Flash clocks, or downloaded as screensavers.
At the same time, participating in this promotion can also participate in the voting and lottery.
The enterprise has achieved better publicity effect than the previous Internet advertising.
This brand new marketing method is being followed by domestic enterprises.
Large communities enhance interaction between businesses and customers
In fact, the door of WEB2.0 in China has already opened, and a music mobile phone enterprise is one of the typical representatives.
On its official website, there are not only news information, product promotion and activity information of traditional enterprise websites, but also more interactive centers, including my space, music and e-book downloads, the experience of playing games, and many other unique contents in the WEB2.0 era.
In this new marketing mode, enterprise website is an Internet platform, and blog (my space) is a technical means of Web 2, which is used to listen to stories that customers want to tell.
Enterprises can understand the needs of customers through their original sophisticated content, and recommend products to more customers through enterprise websites, communities, news release platforms, so as to achieve the goal of benign interaction, and form an efficient community to participate in interactive activities initiated by enterprises.
WEB2.0 solution for small and medium sized enterprises
The flame of WEB2.0 has gradually become a prairie fire, and its role in the business field is increasingly obvious.
As an important carrier of its website, enterprise website will directly stimulate the need of innovation network marketing mode for small and medium-sized enterprises.
The head of the Internet foundation service provider in China said that "a thousand mile journey begins with a single step". Many small and medium enterprises in China are still in the primitive stage. Without the enterprise website or just a vase, the establishment of the station is undoubtedly the first step that must be taken immediately, which opens the window to WEB2.0 for the enterprise.
He also suggested that SMEs should not invest too much resources at the very beginning. Preferential, stable and high-speed business type virtual hosts are the first choice for enterprises to build stations.
The advantage of Web 2 marketing mode is that it provides a low cost for enterprises, but it has a very efficient way.
As long as the good products and communication system of enterprises can be cross duplicated with the help of WEB2.0 tools, this promotion will be completely free by the customers to help enterprises.
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