The Value Of One-Stop Network Marketing Platform

1, "one-stop service" will be an important trend in the development of Internet marketing.

China's Internet has undergone ten years of development and precipitation, and the main business mode of the Internet marketing industry has entered a stage of rapid development.

At the same time, the "network marketing 1" service mode, characterized by single service means, is becoming more and more evident to the bottleneck of its own development.

At present, the idea of "network marketing 2" based on marketing effect has been gradually formed into a system. Based on this, one-stop network marketing platform has also been widely applied.

This new service mode based on marketing effect and integrating multiple marketing means will become the mainstream of network marketing in the future.

"One-stop service" with significant comparative advantage and potential value is one of the important ways of network marketing 2.

2, what is "one-stop network marketing platform"?

"One-stop network marketing platform" is a comprehensive total solution providing platform. It can organically integrate various kinds of network marketing service means to help customers achieve "one step" to get three core elements to solve network marketing problems: marketing website construction, precision marketing to obtain commercial traffic, traffic to business opportunities pformation.

For enterprises carrying out online marketing, "one-stop network marketing platform" can significantly reduce procurement costs and operating costs, greatly enhance marketing effectiveness, and show relatively excellent return on investment (ROI), thereby gaining value perception and recognition of customer value.

For network marketing service providers, this platform will help them get a good chance to integrate their products and services with customer needs, so as to effectively expand market share and win good reputation and loyalty of customers.

3, the value of "one-stop service" to Internet marketing customers.

3.1 reduce the basic purchasing cost of constructing network marketing platform.

Under the traditional service mode, what cost does an enterprise need to build a general and complete network marketing platform system?

Here is a conservative estimate.

The above table only lists some general essential elements. In fact, many enterprises that require customers to come to the site (such as service enterprises / stores for end users, and production enterprises in suburban industrial parks) often need to get electronic map service, and an electronic map with tagging function and navigation service often sells for more than 1200 yuan per year.

In order to better display the services of enterprises and give customers more intuitive understanding, more and more enterprises need enterprise video services, which is more expensive. The cost of production and video channel leasing cost at least 1500 yuan ~2000 yuan per year.

Many enterprises that focus on customer maintenance often need to open enterprise SMS. Even if they choose the lowest cost implementation method (buying third party SMS service), the annual interface and number rental fee is more than 600 yuan, and the specific SMS cost is related to the amount of short message sending.

At this time, the basic purchase cost increased from 10600 yuan / year to 14400 yuan / year.

If you want to add high-level website design, additional traffic purchase, or even multi lingual version, the price will increase by tens of thousands or even hundreds of thousands of yuan.

What we are analyzing is the cash cost of enterprises. In fact, we can not ignore another kind of cost: the time cost and potential risk when enterprises choose all kinds of composite service elements.

The vast majority of enterprises begin to choose network marketing, and they are very lack of understanding in this field.

They either need to spend a lot of time and energy to get relevant information, choose among many service providers and product models, or have to "follow the feeling" and take the risk of "goods being wrong".

In contrast, one-stop network marketing platform shows huge procurement cost advantages.

Take one to many, for example, the entry level "advanced one stop" price is only 3200 yuan / year (only 14400 yuan / year 22%), but it can provide almost all the functions and services mentioned above.

3.2 reduce daily operating costs

In line with the traditional model described above, in addition to building a basic marketing platform, enterprises must take the following measures to effectively implement network marketing:

Employ at least 1 network administrators to ensure the normal operation of the enterprise website and server, and maintain website pages (add and modify content information, etc.).

According to the current market situation, the monthly salary is at least 2500 yuan or more, that is, the annual salary is more than 30000 yuan.

Then, according to the empirical data of "minimum 1.5 times the salary of office space, equipment, welfare and management costs", the actual cost of the enterprise's expenditure is at least 45000 yuan.

Employ at least 1 website customer service, responsible for responding to online orders, online messages, online customer service enquiries, website phone calls, and help to maintain website content.

According to the current market situation, the monthly salary is at least 2000 yuan or more, that is, the annual salary is over 24000 yuan, and the actual comprehensive cost is at least 36000 yuan.

Employ at least 1 market personnel to monitor and analyze website operation data, select appropriate network promotion and daily maintenance optimization, and guide and coordinate website content maintenance work.

According to the current market situation, the monthly salary is at least 3000 yuan or more, that is, the annual salary is over 36000 yuan, and the actual comprehensive cost is at least 54000 yuan.

The implementation of the necessary network promotion costs vary according to the needs and budgets of enterprises.

As can be seen from the above, only the comprehensive manpower cost related to operation, enterprises need to hire 3 professionals and spend at least 135 thousand yuan a year in comprehensive cost.

There is no consideration yet for the training costs required to ensure that knowledge and skills are updated and updated.

In this regard, one-stop network marketing platform also shows huge cost advantages:

Customers do not need to worry about ensuring the normal operation of the website and space. The service providers have equipped excellent hardware for them, script src=>.