Panda Shirt Is Your Rock!

Few people in Guangzhou are quite aware of panda's shirt.

From the end of 70s to 80s of the last century, the "Panda" shirt became popular throughout the world with its "good shape, new style, exquisite workmanship and constant washing".

But what makes the panda shirt more appealing is the well-known slogan: "panda shirt, you wear the best rock (you wear the most suitable)", which is one of the most outstanding advertising slogans in those years.

The earliest "Panda" shirt was produced by the public and private joint Meihua garment factory, the predecessor of Guangzhou Pearl River shirt factory.

Zhao Xingzhong told reporters that the panda shirt was in fact popular since 70s last century. In early 1980, the slogan "panda shirt, you have the most mouth rock" advertising language.

A year later, "Panda" appeared on radio, newspapers, slides, print, outdoor signs and neon lights, and gradually laid the status of "Panda".

In addition to advertising words, panda promotion and television advertising were also classic at that time.

Former Pearl River shirt factory staff recalled that panda shirt once held a "buy shirts to send calendar" promotional activities.

At that time, the society evaluated the action as "good quality and low price", and everyone scrambled to buy it.

One of the most sensational events was the queuing of the factory building of Changshou West Road. Some people queued up early in the morning.

Another TV advertisement of panda is very special.

On television, there was a man who was wearing ragged clothes in a musical instrument. After that, the man changed into a very fitting shirt.

At this time, the TV commentary commentary "this most mouth rock you".

The advertisement finally lets the consumer guess, "what is this brand of shirt advertisement"?

Later, the old state-owned enterprises face the competition between private enterprises and private enterprises, and the "Panda" shirt is on the decline.

However, Zhao Xingzhong said that as an authorized user of the Guangzhou textile industry and trade enterprise group, Guangzhou garment research institute and Guangzhou garments Group Co., Ltd. are now actively preparing for the "Panda" to make a comeback.