Clothing Enterprises Need To Take The Road Of Brand Quality And Integrity.

In the stage of historic industrial structure adjustment and upgrading, industrial resources began to flow and restructure, industrial regional layout was finely adjusted, and industrial gradient pfer started gradually.

With the pformation of the consumption market structure and export pattern, the industry image is facing reshaping, and the international competitiveness is facing upgrading. Garment enterprises need to take the road of brand, quality and integrity.

In recent years, China's garment industry has developed greatly and is becoming more and more mature. The competitiveness of the international market has changed from the labor cost advantage to the high level of product development and innovation advantages, product quality innovation advantages, brand innovation advantages, cultural innovation advantages and enterprise credit advantages.

In the stage of historic industrial structure adjustment and upgrading, industrial resources began to flow and restructure, industrial regional layout was finely adjusted, and industrial gradient pfer started gradually.

With the pformation of the consumption market structure and export pattern, the industry image is facing reshaping, and the international competitiveness is facing upgrading. Garment enterprises need to take the road of brand, quality and integrity.

Independent brand has become a new idea for many enterprises.

At present, China is the largest producer and exporter of clothing and the largest consumer of clothing. However, the per capita consumption of clothing in China is lower than the world level, and the domestic demand market has broad prospects for development.

Under the influence of uncertainties in international trade, rising cost of raw materials, weakened labor cost advantages, adjustment of export economic policies and appreciation of the renminbi, the industry has accelerated its pace of adjustment and maintained steady development.

The independent original brand gradually rises, the clothing industry starts from the production processing type primarily to the brand processing and the trade type pformation.

China's clothing industry cluster is mainly distributed in coastal Guangdong, Fujian, Zhejiang, Jiangsu, Shandong and other places. The five provinces have advanced technology and equipment, strong production capacity and technical personnel, and the total production accounts for more than 70% of the country's total, and the overall development of the clothing industry is unbalanced.

The number of garment enterprises in China is huge, but there are few large enterprises with certain market influence.

Many small and medium-sized enterprises are relatively backward in business management, brand culture, production mode, talent structure, pport logistics and so on, and their ability to fight market risks is weak.

Affected by the rising cost of raw materials, the gradual appreciation of the renminbi, the weakening of labor cost advantages, the increase in pportation costs, the export tax rebate and the adjustment of the quantity management policy, the number of exports has declined, showing signs of a reduction in volume.

Driven by the positive factors such as market upgrading, resource integration, capital innovation and business innovation, export garment enterprises have gradually pferred to the domestic market, and the domestic market performance is undergoing major changes.

Fierce competition makes product quality more important.

In more than ten years, a number of brands with certain market influence and appeal have sprung up in China.

Foreign brands, from luxury brands to popular brands, have entered the Chinese market one after another. The competition between brands at home and abroad is becoming increasingly fierce.

Domestic small and medium sized brands have stepped up their construction efforts. Most of the domestic clothing brands are small and medium sized brands with weak market competitiveness. In the past, they lacked long-term brand planning, and are actively pforming their business philosophy. Many enterprises have grasped the importance of product quality, increased brand building efforts, and improved the core competitiveness of brands.

In the course of development, domestic famous brands strive to deepen brand connotation, increase cooperation with foreign countries, introduce new and high technology, and strengthen the new concept of quality management. The added value of their products has been greatly improved under the good market operation, and the brand contribution rate and the contribution rate of science and technology of the dominant brands have begun to be reflected in the market.

Domestic brands began to explore internationalization.

Some groups began to cooperate, share or buy international brands. Some groups began to implement the strategy of multi brand internationalization, and gradually gained market recognition.

In addition, some domestic brands have opened stores in foreign countries to display their brand's good value and quality, and have made a good market reaction.

China's original clothing brand has been on the stage of the international fashion week.

Honesty is an important weapon for enterprises to enter the international market.

The situation of garment export is becoming increasingly severe, and the domestic two or three tier market is rising rapidly. The competition between domestic and foreign brands in the Chinese market is more intense.

The pition from "foreign trade pulling" to "domestic trade promotion" is a new stage of development.

In the face of such a situation, the credibility of enterprises is more important. Just as people need integrity in social interaction, enterprises also need honesty and integrity, so that enterprises can establish a good public image. Other partners are also willing to associate with such enterprises, while honest businesses will only gain some short-term benefits by deception, and there is no future.

The international market is huge, but not unlimited. In order to seize the limited market and start disorder competition, the direct result is that the profits of the enterprises will decline, and it is very likely to cause other countries' anti-dumping to China. Finally, it will become an obstacle to further expand our clothing export.

In the current situation of poor self-management and self-restraint in the clothing industry of China, the credibility of enterprises should be highly valued.

Regional economic protection, technical barriers and anti-dumping measures should be avoided as far as possible.

The regional economies such as the European Union and the North American Free Trade Area are becoming more and more powerful. The export of Chinese clothing will be placed in an unequal trade position and will have an impact on the expansion of exports.

Preventing environmental problems and other forms of technical barriers will also bring new challenges to China's apparel industry's expansion of exports.

China's clothing industry must play the role of coordinating, guiding and protecting the whole industry by self-discipline organizations, accelerate the construction of the national garment industry information system, speed up industrial upgrading, and comprehensively enhance the overall competitiveness of China's apparel industry; relevant inspection and quarantine departments, quality supervision departments, customs and industrial and commercial departments should also establish an enterprise credit system, enhance the integrity awareness of enterprises by means of service and supervision, and create a competitive brand environment for garment enterprises.