After The Olympic Games, China Netcom Brand Disappeared Or Olympic Sponsorship Or Water Diversion.

In June 3rd, when reporters passed the 9 Mulam street, Beijing, the Olympic cooperative signboard with "Olympic five links and China Netcom" logo has been removed from the building of Beijing branch of China Netcom.

"10 days ago, you could see that sign on the building."

Past pedestrians told the correspondents world, "about May 25th, that brand was taken off."

Beijing Netcom staff claimed that the Olympic logo was taken off because of the "building decoration" and when to reinstall it, the staff member said, "it is not clear at the moment".

The industry speculated that China Netcom's brand is likely to disappear after the telecom restructuring.

However, the logo can be hung up again, but there is still the word "China Netcom" at that time.

Communications world reporter recently called the heads of several departments of China Netcom. They were all secretive and did not respond positively to the above questions.

On the afternoon of June 3rd, this reporter called on the former independent director of China Netcom to be self-confident. He said: "after the Olympic Games are over, the Olympic brand of China Netcom will disappear, and the brand of China Netcom will not exist after the reorganization of telecommunications."

Olympic investment is a waste of money.

In June 3rd, the reporter noted that the location of the Olympic Partner logo with the Olympic rings and China Mobile logo on the building of China Mobile Beijing branch is about 200 meters away from the southwest direction of Beijing Netcom building. This is a contrast with the situation of Beijing Netcom.

In July 22, 2004, China Netcom became the partner of fixed network communication service of Beijing Olympic Games in 2008.

China Netcom believes that becoming an Olympic partner is an important opportunity to increase the gold content of its corporate brand.

Subsequently, China Netcom launched the Olympic strategy and launched a massive Olympic brand publicity campaign.

According to the relevant people of China Netcom's Olympic communications management department, since June 22, 2005, Beijing Netcom and the National Olympic Sports Center held the signing ceremony of the "Olympic Games project communication comprehensive cooperation agreement". China Netcom has launched various inputs for the Olympic central venues and the supporting communication facilities.

As of now, China Netcom has been involved in the evaluation and feedback of communication solutions for 11 new Olympic venues throughout the country. The China Netcom Digital Beijing Building project has been completed as scheduled. China Netcom's leading office building communication project of the Beijing Olympic Organizing Committee and the communication engineering of Beijing Olympic Broadcasting Company (BOB) have been accepted.

At the same time, China Netcom's Olympic communication command and support system was officially opened in January 24, 2008. The system provides a comprehensive solution for the Beijing Olympic Games.

At that time, the Olympic communications command department will carry out unified dispatching and management of Olympic communications support personnel through the system, and allocate communication support tasks to field engineers.

In addition, China Netcom has developed three series of Olympic products, such as "perfect service", "convenient information" and "value enhancement".

"Through the efforts of these years, China Netcom's brand influence in the international market is gradually expanding. If the brand of China Netcom is really blocked after the Olympics, the loss will be too great."

A China Netcom employee sighs like this.

China Netcom brand is hard won

Tian Suning, former vice president of China Netcom, once stressed that a good brand image is a huge intangible asset.

He said: "through the successful promotion of brand image, enterprises can make people understand the core values of enterprises, attract the best talents, get more understanding of partners, and enhance investor confidence in us."

"The second telecom restructuring has blocked the brand of JIT Tong.

JIT Tong is a very good brand. Its disappearance causes great loss of brand value, and the waste of repeated network construction is also great. "

Ceng Jianqiu, a professor at Beijing University of Posts and Telecommunications, told reporters.

In February 1999, the second reorganization of China Telecom industry started. After that, the domestic operation market formed the market structure of China Telecom, China Mobile, China Unicom (stock market), China Netcom, China jetong, China Tietong and China Satellite (stock market bar).

Among them, the size of China's main business focused on data communication is slightly smaller than that of China Unicom. However, according to the 36 order of the State Council in 2003, China's JIT Tong was incorporated into China Netcom, and China's "JIT Tong" has disappeared since then.

Today, the history of China's Jitun seems to be repeating itself in China Netcom.

After the merger of China Netcom and China Unicom, China Netcom may no longer exist as an Olympic partner, and China Netcom is likely to disappear with the new round of restructuring.

An insider recalls the development of Netcom in China, saying: "a sudden change of face means that the public's awareness of the new brand should be re aroused, which requires a lot of effort to achieve. It is hard for laymen to understand the taste."

Ceng Jianqiu told reporters: "the brand loss and waste caused by previous telecom restructuring are amazing, such as changing the name of the company leading to the change of various signboards and seals, and the cost is huge.

I very much hope that in this reorganization, China Netcom can retain the brand with international market value, because the establishment of a brand is very difficult. Considering the long-term development of China Telecom industry, the value of the intangible assets of China Netcom brand is immeasurable and it is a pity to lose it. "

Netcom should become the brand supplement of new China Unicom.

In June 3rd, the reporter called China Netcom 10 (Market Forum) 060 service hotline, 2072 operator said that although the merger of China Unicom and China Netcom has started, there has been no notification yet, and the 10060 service hotline is still available.

Earlier, some experts pointed out that after the merger of China Unicom and China Netcom, 10060? Script src=>