Opening A Good Children'S Clothing Store Needs To Keep Pace With The Trend.

How to open children's clothing shop, first of all children's clothing market analysis: Children's clothing is a necessity, but also a relatively strong consumption of repetitive products. First, the baby grows fast and needs to be constantly replaced; two, when friends and family send gifts, they often choose clothes; three, clothes are indispensable items during the holidays; four, children's clothing styles are diverse and easy to arouse the desire of mothers to buy.

Children's clothing profits are relatively high, generally 55% off purchase, 20 percent off sales also have nearly 70% of the profits, and there are many varieties of children's clothing, consumers can not make obvious price comparison, the owner of the shop is easy to grasp the initiative.

A set of birthday, 61 sets, two sets of Spring Festival, two sets of peacetime, at least 6 clothes a year, with an average price of 100 yuan for a set of clothing retail price, the average consumption of people is as high as 600 yuan. With the increasing demand for quality and brand, this data will also become higher and higher.

What brands are there: Parker land, Babu bean, Barbara, babe square, 12 Hi, melon, Shug Be Lova, Jada, Tinker cat, seven color cloud car, piglet banner, growing new world, Li Guo, etc.

Business area: Children's clothing wins by the style and price, the shop size is not high, and the minimum size is no less than 25 square meters.

Capital investment: except rent and decoration, 10 square meters purchase 7000 yuan or so, and so on!

Mode of operation: single brand franchised store and multi brand storefront.

A single brand store is basically a form of franchise. After signing an agreement with the manufacturer, the manufacturer provides textile decoration information, product manuals, publicity POP, image counters, etc. the multi brand store is more flexible and flexible, including store decoration, and the price discount can be adjusted according to the machine.

Shop decoration: Children's clothing is the pursuit of personalized goods, shop decoration also needs personality, can use primary colors wooden shelves.

As for the display of products, try to put the products in shape, and don't just hang them in the whole row.

Because children's clothing does not consist in more, but in essence.

Profit reference: Children's clothing will backlog in any case, so the general situation is: the same batch of goods, high profit in the early stage, thin profit in late stage, except for expenses, on average, the net profit is around 35%.

Purchase channels: there is basically a wholesale market for children's clothing all over the country.

Children's clothing is no more than baby products, can be entrusted to the distribution center distribution, because the style update is very fast, children's clothing owners must purchase their own.

Competition environment: because the entry threshold is low, there are more competitors in the children's clothing store, but most businesses are very ordinary. Only a few shops can become the top representatives. It is not the restriction of the funds, but the management of children's clothing needs special judgement. It requires the shopkeepers to observe the style, color, price, consumption psychology, and prepare for the observation. At the same time, they need to have the ability of sales promotion. Therefore, the general owners can not do it.

If you have less of the above abilities, you will be more careful in the children's clothing industry.

Note: product backlog is the most careful problem of children's clothing shop. Many stores lose money in the backlog of products, and many stores do not lose money, but they only earn a lot of backlog goods.

The two option is: if the local consumption power is strong, people's brand recognition is high, and the shopkeeper is not proficient in clothing, then we should consider making a single brand, taking the alliance's route, and exploiting the strength of the manufacturer to develop the market; if the local consumption ability is ordinary, there is no brand name, it is more suitable for various products, but there is a premise that the owner needs to know: brand consumption is an inevitable trend.

The owner asked:

First, we should have a clear understanding of the trend.

Two, proficient in product materials;

Three. Familiarity with local consumption structure;

Four, timely promotion ability