How To Manage Stores Well

Store is the pillar profit source of chain enterprises, and the standardized operation management of stores has always been the pain of many enterprises.

How to establish a system of store operation and management standard, and lay a foundation for continuous profit of stores?

As a store manager, I will start with the following aspects:

First, do well in personnel training and management.

1., formulate a standardized personnel management system and implement it without fail.

It includes the attendance, outgoing regulations, shift and scheduling system.

At the same time, the chain stores carry out the unified store performance management, the unified salary and welfare management and the unified post promotion management.

2. strengthen personnel training, talent is the fundamental of retail enterprises.

Because the competition in the retail industry is, in the final analysis, the competition of talents.

For the new and old employees, they should be engaged in training, technical training, job training, etc., so that new employees can enter the working status quickly, make them more professional and professional, and have certain space for development.

3., strengthen the management of middle level staff.

They are the left and right hands of the store manager. They should always bridge the communication between the staff and the store manager.

Middle managers of stores must improve their own quality and management level, especially to know and master the daily assessment standards and daily assessment points processing methods and procedures, and promote the staff to actively implement and do business counseling, assessment and feedback.

Secondly, the key to the implementation of the staff assessment rules is that the head of the shop must attach great importance to it, and must conscientiously practise the procedures for assessing the staff in the middle level, and plan, organize, implement, arrange and check the work carefully.

As a result, the work enthusiasm and subjective initiative of the middle level and employees are further improved.

Two, store display

1. the display of goods on shelves: the premise of all display commodities is to have a sense of cleanliness, and to give customers the impression of being bright, neat and energetic.

To keep the goods clean, it is necessary to keep the shelves, counters and merchandise clean.

Each shelf is displayed according to commodity category.

2. display of special commodities: special products and movable goods display is special. Most of these goods are large or seasonal goods. They need to be cleaned up in a short time. There are a few ways to come up: a lot of piled up: a lot of heavy feeling will attract customers' attention and customers can think of "cheap".

The obvious price tag: the bigger the clearer the price card, the cheaper it will feel.

Price allows profits: attractive prices allow customers to see the price of goods at first sight, feel that "value for money", increase the desire to buy, broadcast in the store, and stimulate consumers to purchase desire with hearing.

3. store layout: by teaching reasonable layout, it can also play a very good role. In the important channel of the store, the right commodity is used to promote sales, for example, the two sides of the main channel in the store are the places that customers must go through, and they are also the most important places for the sale of goods.

The commodities are mainly: (1) main commodities, (2) goods with high frequency of purchase, and (3) goods that are consumed quickly.

Three, sales management

The ultimate goal of stores is to have a better sales performance, from personnel to merchandise display is for sale preparation, sales business development has normal sales, and sales promotion and group buying business.

1. promotional activities: promotion activities should be targeted, the theme should be distinct, such as: promotion, holiday promotion and so on.

To avoid selling every day is a way to promote sales. This makes consumers feel disgusted and cheated.

2. purpose of activities: promoting sales activities should be purposeful, such as expanding sales volume and raising gross profit margins; stabilizing old customers and attracting new customers to improve the number of visitors; timely cleaning up unsalable stocks in stores, speeding up capital turnover, enhancing corporate image, enhancing the popularity of supermarkets, and competing with competitors to reduce the impact of various promotional activities of competitors.

3. preparation for sales promotion: there must be enough stock to promote sales, so as to avoid shortage and cause customer complaints and loss of sales opportunities. The price of promotional items must be correct, so as not to make consumers feel deceived and affect the correctness of cash register operations.

For example, the best seller should be presented with the end shelf to attract consumers' attention, or adopt a large number of expressions to reflect the sense of quantity. New product promotions should be matched with taste or demonstration so as to attract customers' consumption, so as to avoid customers' lack of confidence and dare not buy. Promotional products should be matched with related products in order to improve the customer's purchase rate for related products.

4. group buying business: the development of group buying business can effectively improve the turnover, and group buying customers can maintain a good customer loyalty.

To do group buying, we must do well customer tracking service, record the original group buying customers, and establish customer files.

We can do a good job with the group buying unit. We can send a greeting card or a small gift to the group buying unit as a token of thanks, and keep necessary contact with the purchasing staff.