Management Of Children'S Clothing Shops
Actually, there is no experience of independent management in clothing management, but I have participated in helping relatives and friends, plus some of my own experience in marketing. I was so confident in writing those postcards that I had the opportunity to recognize everyone.
But now, in fact, they are often afraid of their own omen and arrogance.
This is also a big reason for me to start running this small shop first. I said so much that I actually worked hard to know if those were imagination and imagination.
So the opening of this shop has been under great pressure.
From the official business in May 11th to the present, it is easy to breathe a sigh of relief when writing this conclusion.
The location of this shop is not ideal. Although there is traffic, the flow of people is very fixed.
Their consumption habits and economic ability are not very high.
These more than 20 days, the highest sales volume is close to 600 yuan.
The lowest is only one rainy day without opening.
It is stable enough to reach more than 300 yuan per day.
The store's predecessor was also a foreign trade clothing store. (adults have children), they often did not open for several days, so they remained closed for 4 months.
Many people think that this shop is "geomantic omen", is not suitable for business clothing.
Basically, from this point of view, it is successful to break this point.
The original positioning seems correct, and the clothing in the mall is of the same good quality, with a brand shopping environment, but the price is half the price.
Attract people in the community.
This seems to be very correct.
People around the community buy this.
The people in the surrounding villages seldom come because they can't accept the price and the style.
But I did not expect that the staff around here, such as supermarket salesmen, post offices, hotels, restaurant owners and staff, are also very large customer groups.
People who come to hotel accommodation and training are occasionally, and are big customers, who will buy a lot of suits and take them back.
So when shops choose in the community, they can consider the convenience of pportation outside the community.
When the families in the community buy their children's clothes for their children, many people do not bother to go to the busy commercial area.
So there are many small things, underwear, vests, socks and mouth towels to be considered when purchasing.
The rest of the baby's clothes are a big demand.
Originally thought that after 61, gifts will be less.
In fact, people are grateful to families with children for sending clothes.
Children bring their clothes on their birthdays or old people go home.
There are many young people who buy gifts. They like children to miss their children's lives and run in to buy their relatives' children.
People who buy gifts especially pay attention to their styles, and feel that they will buy them if they are good looking or playful.
It is acceptable to like a complete set of clothes. The price is slightly higher.
If mothers buy clothes for their children, they will first see whether they are comfortable and cool, and many clothes that are not convenient to wear will not be considered.
I didn't predict that there were so many gifts and clothes that almost every day people would buy them.
When purchasing, the two groups should be considered separately.
All goods must be available. Children in small children must not have children.
There are many gifts for children.
Most of the children are bought for their children.
The proportion of girls' clothing should be appropriate.
There will be more girls in general.
For example, summer clothes, skirts, shorts, seven points, trousers, straps, trousers, and jeans.
Children usually wear shorts and seven pairs of trousers.
T-shirts should be worn at home with cool and formal wear.
When purchasing, do not only follow your own preferences, but customers' preferences are varied.
The style of foreign trade clothing is actually very harmonious, and most people can accept it.
When purchasing, there should be a general plan, according to age, according to the upper and lower clothing or suit.
When any shortage is needed, replenish the goods at any time.
Basically, it should have been sold for 10 thousand yuan, but all of them are in stock.
When you start buying, you should be bold. The more styles you have, the better the quantity. The number is not too many, and the number is complete. When customers come in, you have to tell him that it is only something else.
The number is all there. Ask the older child to recommend him.
Now, basically, the people in my shop will buy it.
It was because she had lots of goods, she had picked it all, and the service was so enthusiastic.
Salespeople must be in a good mood. When I am tired, customers will feel that they will not sell well.
When you start buying, do not calculate how much you sell every day, when can you reclaim your investment and earn?
The money that is sold will be bought quickly. As long as we can attract customers to come in and sell fame, we will be able to get a steady business and do better in the future.
The more worried you start, the more pressure you get, the worse your mood is, the more you can infect your customers, the worse your business will be.
It is difficult to change the dilemma after a vicious circle.
It takes a long time to do business. Half a year later, it is possible to hire a person. You basically do not have to manage, and you can also get thousands or tens of thousands a month. That is the time to invest and reclaim.
If you don't do any other work, you will not get any salary.
At this point, you calculate the rate of return on investment is very high, the bank interest can not be compared.
And the longer you work, the higher the profit, the popularity of your store, brand value and so on, so that you can earn money when you pfer.
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