Cat'S Chairman Lin Lin: The Next Gold Mine In Children'S Underwear

With the rapid growth of "golden pig babies", the clothing industry's attention to children's clothing market has further increased.

According to the data of several authoritative market research institutions, because of the fast growth of children, parents do not have a strong sense of consumption for children's high-quality underwear, and there is a lack of brand names for children aged 5~15 years in China.

Children's underwear is limited in style and single in style.

Today's children's underwear market, especially the underwear market, has developed into a mature market with unlimited business opportunities and profit returns.

The cat International (Hongkong) Limited by Share Ltd aims at the children's underwear market, taking "cat baby" as an extension brand of "cat man" and actively expanding its domestic business.

To this end, "clothing weekly" interviewed the cat man International (Hongkong) Limited by Share Ltd chairman Lin.

Reporter: what kind of underwear do you think is favored?

You Lin: at present, there are many children's clothing brands on the Chinese market, but the brand of children's underwear is still at the initial stage, and the consumption demand of the market is huge.

Children's underwear with distinctive personality, environmental protection, health and fine warmth is relatively popular.

Reporter: what is the positioning of the consumer of the cat baby?

You Lin: the cat baby baby has a good cultural and educational background for 5~15 years old, and lives in families with comparatively well-off economic conditions.

They are lively, lovely, innocent and pure. They have endless curiosity and conjecture about the future. They have a happy, healthy, comfortable and fashionable life. They dare to express themselves, and have more opportunities to meet various social activities. They should pay attention to the needs of the brand, the brand awareness and the style.

Reporter: please tell me about the brand vision of cat baby.

You Lin: the brand strategic goal of the cat baby is to become the pronoun of China's famous "green healthy child underwear".

The pursuit of healthy and fashionable children's personalized underwear brand is the brand publicity demand of cat baby.

Health, happiness, fashion, comfort, vitality and sunshine together constitute the brand personality of cat baby.

Reporter: it is said that the cat and baby will adopt the brand authorized mode of operation. Please introduce the market development plan and price positioning of the cat baby baby.

You Lin: the catman baby has to maximize the reputation in a short time, and then form a direct ratio between the investment of the brand and the sales profits, and widen the gap. We need to use external force to integrate the upstream and downstream resources with the brand as a link to form a complete production and sales chain.

I think that only by brand authorization can we achieve our goal.

We will give brand authorization to market agents, distributors and retailers. We plan to develop 100 franchised dealers in the 3 years, 100 stores in the market, and 1000 outlets in the retail market to achieve sales of 100 million yuan.

There are 4 types of baby cats: green, healthy, lively, comfortable, warm and fashionable.

The average underwear price of cats and children is priced at 69~99 yuan, and the fashionable functional orientation is located at 99~199 yuan.

The whole system belongs to the middle level, of which conventional products account for 60% of the sales system, and fashion functional accounts for 40% of the sales system.