Real Brands Have Stability.

A few days ago, Yu Dan, a professor at Beijing Normal University, proposed in a clothing forum that the real brand is stable and can be expected. The clothing brand should make a judgement on the value and attitude, and constantly provide creative products while maintaining the stability of the quality.

Yu Dan said that the stability of the brand is its intrinsic quality; the brand's expectancy is its continuous supply of creative products.

Among them, stability is a clear identification of the circle, it will reflect advertising, image spokesperson selection and various sales strategies, identifying color is also representative of stability, so the brand is the brand name, clothing branding is brand survival.

She listed the advertisement for Nestle coffee.

A very healthy man can open the computer in his office and pick up the coffee and say, "it tastes great". It can be said at home and in the sunlight that it is delicious.

The scene is changing and the stability is constant.

It turned out that before launching instant coffee, Nestle had conducted a large-scale survey of "the ideal life of a successful male man". The answer is: it can be hard, earn fame, status and money, have a full-time wife, do not eat so many quick-frozen products, and hope for good quality and slow life.

The result is very bad for instant products, so Nestle chooses male spokesperson.

Nowadays, fashion is catching up with fashion. Every year, fashion trends, trends and trends are mixed. But in the trend, we need to maintain our stability and know what we are immutable and able to identify.

Yu Dan said that clothing is the carrier of attitude. When a person relaxes, the body is soft, and it will feel that the breath of the earth can enter.

"Sportswear and fluorescent chemicals may be good for children, but people with special quality will feel that this is a barrier, which will hinder the breath of nature and the breath between skin. These are consumer concepts."

She said.

Counterfeit clothing can be contours, but the details can not be copied, because the details are deep care and respect. Good dress details have never been a crime.

Just as women like to spend expensive money on high heels, shoes are not only beautiful but also comfortable to wear.

"There is a stable style that is promoted.

Good clothing, good makeup and any other good design magnify this person's biggest advantage and suppress relative weaknesses, so that clothing can achieve the most effective extension of itself.

She said.

Of course, good design is succinct, too many elements will become flooded, such as Chinese fashion, to enlarge the elements of Chinese elements at some points, to make the finishing touch, not to saturation, large area, nor to highlight.

She mentioned the best state of "not fully open, not full circle". This realm is very thought-provoking because it leaves expectations.

If fully opened, the next moment will begin to damage. When the flowers are fully opened and the moon is full, the heart will be filled with anticipation.

"This is a good brand identification."

She said.

Yu Dan also reminded that a truly excellent clothing enterprise should be a customized service for customers, and make a posture for the consumers to follow the personal growth and the debugging and growth of the clothing brand.