22 Warm Enterprises To Participate In Hongkong Fashion Festival Warm Port Clothing Complementary Business Opportunities

Yesterday morning, the 4 day Hongkong Fashion Festival 2009 spring summer series exhibition was officially opened.

Subsequently, the Wenzhou exhibition area, which was hosted by 22 garment enterprises of Wenzhou, the foreign trade and Economic Cooperation Bureau, including the 50 booth of the unified packaging, sponsored by the FTSE, the Austrian, the horse and the tengxu, also held a symbolic ribbon cutting ceremony.

It is believed that the move shows that Wenzhou's clothing industry will embark on the road of "self export".

It is ingenious that the desire for direct export of Wenzhou garments is comparable to that of Hongkong's apparel entering the mainland market.

Both sides believe that the complementarity of the two industries has created tremendous business opportunities for both sides.

50 booths to push 3000 garments

"The most important factor in the success of the exhibition is the product. But for the Wenzhou apparel that wants to enter the international market as a whole, it is also important for the first time whether the collective participation can reflect the overall strength."

Cai Huantian, President of the Wenzhou clothing trade association's foreign trade clothing branch, said that the 50 booths of the Wenzhou exhibition area have introduced 3000 or so high-end clothing.

According to Cai Huantian's rough estimate, the cost of the exhibition is at least 5 million yuan.

Why did such a high-profile attack come out of the first exhibition?

He analyzed that Hongkong is the bridgehead for Wenzhou's apparel to enter the international market. This time it is hoped that through this international professional exhibition, it will directly face international professional buyers and reduce intermediate links.

Heavy money shows the cohesion and determination of the industry.

It is understood that Wenzhou's clothing export has been dominated by overseas Chinese trade, and its starting stage is low and its grade is not high. Many links are not standardized, which has led manufacturers to remain passive in the field of foreign trade.

Soon after the opening ceremony, the horses, the Austrian, the tengxu, the red, yellow and blue booths attracted many merchants.

Fist garments also received 8 orders within two hours after the opening.

Wang Kemin, chairman of Tong Sheng Industry and trade, said that although the crowd was not large, they came to talk about professional buyers. "This gives us confidence."

Such a good start is the expectation of Pan Pingping, deputy director of Wenzhou foreign trade and Economic Cooperation Bureau.

He said that the vigorous support of Wenzhou clothing to Hongkong's participation in the exhibition is a major move of "linkage between government and enterprises".

In the future, it will also support other industries such as shoe leather, electrical appliances, automobile and motorcycle fittings in Wenzhou.

The Wenzhou fashion show in Hongkong, can play an example role, obviously is everyone's expectations.

Huge business opportunities under "complementarity"

Zheng Chenai, President of the Wenzhou clothing trade association, said that choosing Hongkong as the first stop for Wenzhou clothing to enter the international market, in addition to the many advantages of Hongkong Fashion Festival, such as international influence and appeal, is also related to the strong complementarity of the garment industry between Hong Kong and Hong Kong.

The advantages of Hongkong's clothing industry in design, management and information are just the backwardness of Wenzhou's garment industry.

"Contrary to Wenzhou, Hongkong garment industry is trying to expand the mainland market."

Zhong Guobin, President of the Hongkong garment industry association, said that in 2007, Hongkong's clothing exports amounted to 200 billion Hong Kong dollars, but sales in the mainland market were few.

RMB appreciation brings the greatest pressure.

Zhong Guobin said that many clothing brands in Hongkong are processed in the Pearl River Delta and then exported.

For Hongkong clothing enterprises, a single settlement has been a heavy loss.

Zhong Guobin said that the Wenzhou fashion show in Hongkong will surely attract the attention of international counterparts.

The Hongkong garment industry association will help Wenzhou apparel expand its international market. At the same time, it also hopes that Wenzhou clothing will provide convenience for the Hongkong garment to expand the mainland market.

Zhong Guobin's hope is not obvious at Zheng Chen AI.

He said that 500 thousand clothing dealers in Wenzhou were engaged in commerce and trade in the whole country. "We also very much hope to bring more excellent clothing brands in Hongkong to Wenzhou through the mainland market."

The purpose of the cooperation between the two industries is obviously not so simple. Pan Pingping said that we should actively carry out exchanges and cooperation with other countries and regions in the field of garment related industries. Our goal is to create Wenzhou as a center for the development and display and trading center and information exchange of R & D center, manufacturing center, procurement center, high-grade fabric accessories and advanced technology equipment in the Asian garment industry.