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New Rise Of "Chongqing Style Clothing"

2008/7/10 16:07:00 26

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With the development of the Chaotianmen market as the most competitive clothing wholesale base in the west, the Chongqing style clothing is well-known.

Yesterday, Mao Senhua, President of Liangjiang dress Plaza, said: no city can have such a strong tolerance and reproduction capacity for fashion like Chongqing, so that it soon became the national fashion distribution center and the western fashion leader.

"Chongqing faction" new appearance

In December 1998, the first international dress culture festival in Chongqing was held in Chongqing, and the concept of "Chongqing style clothing" was put forward for the first time.

Subsequently, Chongqing clothing enterprises began to go downhill due to the lack of brand awareness, business mode and business model, and no relatively concentrated production and processing base.

According to Mao Zong, the newly rising Chongqing garment enterprises began to learn from experience and regard building brand as a "stepping stone" to open up the market. Taking quality as the life of the brand, we should focus on improving the quality of equipment, improving quality management and strengthening staff training, focusing on the design of Chongqing local clothing and creating a large number of excellent fashion designers.

Occupy half of the country

According to incomplete statistics, there are thousands of wholesale forces coming from all over the country to enter the Chaotianmen market, especially in the coastal cities such as Harbin, Heilongjiang, Zhengzhou, Shenyang and Guangdong.

Most of them are affected by the large wholesale households, with ten or ten bands in the area.

It is reported that at present, the wholesale consumption of Chongqing clothing has accounted for about half of the total volume of the coast, and women's clothing accounts for 80% of the Chongqing style clothing sold to the provincial market.

In order to diversify the radiant surface of the Yu style clothing, two rivers and apparel shoes Square indicates that the online marketing model will be established, and the online commodity inquiry, order and paction platform will be set up to make the information communication between the consumers and the operators more quick and convenient, especially for the wholesale customers.

Build "Chongqing faction" headquarters

Mao said that the two rivers and Chongqing clothing shoes city is in strict accordance with the requirements of the government to create the headquarters of Chongqing faction clothing, which is bound to set off a new round of wholesale and Chongqing clothing in Chaotianmen.

At present, the association of garment processing enterprises has taken out, inviting, multi-channel and all-round investment promotion strategies, and continues to attract more fresh blood to join the brand dealers team in Chaotianmen market, and enhance the competitiveness and aggregation and radiation ability of the market.