Coexistence Of Advantages And Disadvantages Shenzhen Garment Industry Is Facing Pformation.

The development of garment industry in Shenzhen has entered the period of management and market competition.

The whole industry is changing from low technology content, low added value, export processing type to high technology, high added value and private brand development mode. After many years of resource accumulation and capacity reserves, large brand clusters that can represent the status quo of Shenzhen industry are gradually formed.

The Eighth China (Shenzhen) international brand clothing trade fair, which opened today, revealed that as of two billion years, the apparel industry in Shenzhen realized one hundred and twenty billion yuan in output value, ten billion and six hundred million US dollars in export, more than 3200 in garment enterprises, about four hundred thousand in employees, more than 800 in brand names, more than 200 in China's famous brands, and the market share of products in shopping malls of large cities in China reached more than fifty percent.

In order to quicken the pace of technological pformation and industrial upgrading, the most advanced and largest industry public technology service platform "Shenzhen garment research and development center" has been built and operated.

The "Shenzhen garment industry gathering base" has introduced nearly twenty Shenzhen garment enterprises such as Mass Phil, Heng Yun, Mu Lan, and card Dun ton.

Experts believe that the advantages of the clothing industry in Shenzhen are mainly manifested in the following aspects: first, the promotion of upstream and downstream industries and the formation of industrial ecology; secondly, Hongkong's design, marketing, management, brand planning, advertising and other supporting institutions directly serve the Shenzhen apparel industry and enhance the development level of Shenzhen's apparel industry.

Shenzhen can also keep abreast of changes in international clothing dynamics through Hongkong, grasp the trend of the world, and have strong product innovation capability. Third, Shenzhen fashion shows such as exhibitions, forums, popular conferences, enterprise ordering, designer salon, street fashion show and other fashion activities have formed a strong fashion culture atmosphere.

However, after China's entry into WTO, the competition in the clothing market is more intense.

The famous international clothing brands enter the Chinese market and have a strong impact on the garment industry in Shenzhen. Some well-known clothing enterprises in Shenzhen are preparing to move their production bases to the outside world.

Shenzhen is facing the same problem of Hongkong's manufacturing hollowing at the end of the last century.