Shenzhen Women'S Clothing Industry Regional Brand Strategy Starts

The Eighth China (Shenzhen) International Brand Clothing Fair opened yesterday at the Shenzhen Convention and Exhibition Center. The regional brand strategy of Shenzhen women's clothing industry also started at the same time.

Ladies' houses, Liangzi, leaves, Ma Tiannu and other 20 women's clothing enterprises have entered the list of the first batch of regional brand enterprises. They will appear at home and abroad with the overall image of Shenzhen women's clothing brand.

Ou Xinqian, Vice Minister of the Ministry of industry and information technology, Chen Yingchun, vice mayor of Shenzhen Municipal Committee, deputy director of the Standing Committee of the Municipal People's Congress, Qiu Mei, the head of China Textile Industry Association and the relevant old leaders of Shenzhen attended the opening ceremony and gave plaque to the first batch of regional brand enterprises.

Ou Xin Qian highly appraised the current Shenzhen Clothing Fair.

She said that with the launching of the clothing trade fair and the regional brand of women's clothing, Shenzhen once again took the lead in the development of the garment industry in all major cities in the country.

Shenzhen has the best environment for the development of garment industry in China. A large number of excellent women's clothing enterprises have emerged and become the bases of the national garment industry.

At present, according to the development of garment industry, Shenzhen puts forward the goal of creating women's clothing brand and creating fashionable women's clothing, which will lead Shenzhen's garment industry to a new level.

Ou Xin Qian hopes that Shenzhen garment industry will take this opportunity to build Shenzhen into a truly fashionable women's clothing capital.

In his speech, Chen Yingchun said that after nearly thirty years of development, Shenzhen's garment industry has developed into a dominant industry in Shenzhen, and the demonstration effect of regional brand has also taken shape.

In particular, women's clothing fully relies on the Pearl River Delta market, forming a complete garment industry chain including processing and manufacturing, warehousing and logistics, and terminal sales.

At present, the women's clothing industry in Shenzhen has more than 2300 enterprises and more than 1200 independent brands. Its products sell well to more than 100 large and medium-sized cities in China, and the number of large and medium sized clothing stores in some key cities in China has exceeded 50%.

However, compared with the western developed areas, there are still gaps in the design, style and reputation of Shenzhen women's clothing.

Yesterday's Convention and Exhibition Center was decorated with multicolored Chinese clothing, and its bright and fashionable neon is everywhere. It seems to be in a fairy tale fashion kingdom.

Jesse, Yi Hong Run, Finidi, Ma Tiannu, Song Li Si, Yi Hui, and other famous women's clothing brands gathered at the exhibition center, showing the latest works one after another.

During the exhibition, 20 regional brands of Shenzhen women's clothing were especially concerned by the clothing industry. According to the "Shenzhen women's clothing industry regional brand development plan" from 2008 to 2012, Shenzhen will make the fashion women's clothing as the development task for the next five years.

In the next five years, Shenzhen women's wear will strive to add 10 well-known trademarks in China, 5 famous brand products in China, 30 famous trademarks in Guangdong, 15 famous brand products in Guangdong Province, and 200 new certificates of clothing quality system.

The government will focus on supporting 4 enterprises with annual revenues of more than 500 million yuan to develop into a fashionable women's wear industry group and enter the top 10 of the domestic women's wear brands.