Shenzhen Women'S Clothing Enterprises Responded Warmly, "Spring Is Coming".

A series of reports on "Shenzhen women's clothing regional brand" has been launched continuously, causing ripples in Shenzhen women's clothing industry.

Building the "fashion women's capital" and shaping the "Shenzhen women's clothing" regional brand have become a hot topic in the industry.

Over the past few days, various enterprises have spoken freely about the relevant plans formulated by our city. They believe that this innovative idea refers directly to the key to long-term sustainable development of women's clothing industry. The government's service work has caught the idea, and the policy ideas put forward are highly targeted and operable.

"The goal is broad and realistic, and everyone sees the hope, and the staff are very excited.

If the follow-up policies and measures can keep up with the time, the women's clothing industry will surely usher in the "second spring" and have a place in the international fashion stage.

The boss of a well-known company gave everyone's voice.

The direction is clear.

Sun Quanliang, general manager of Shenzhen Kaixin Fashion Co., Ltd., who created the famous brand "man Ya", has been particularly happy and excited these days.

He said that the government attaches great importance to the development of women's clothing industry, so much attention should be paid to shaping the regional brand of "Shenzhen women's wear".

"At present, the clothing industry has developed to a critical stage. At this time, the government can implement the brand planning of women's clothing, which is a great support for the development of the industry."

Sun Quanliang said that planning has pointed out the way forward for women's clothing enterprises, and cleared up the thinking of regional brand building and development, so that enterprises can more clearly define the way to go in the future.

At the same time, the introduction of relevant policies will create a better development environment, so that many enterprises can read the whole industry as a whole.

Speaking of brand building and industrial progress, Shenzhen Ellassay Apparel Industrial Co general manager Xia Guoxin also felt.

The industry expert who has been in the fashion industry for many years and is also the vice president of the Chinese clothing (quotes, information, comments) association and the president of Shenzhen Fashion Designers Association, said that multicultural, neighboring Hongkong and Macao, industrial clusters and other advantages are favorable conditions for Shenzhen to build "fashion women's clothing capital" and regional brand.

The government has so much courage to support the development of women's clothing industry. I believe that Shenzhen's competitiveness and development potential will be stronger than its competitors.

Zhou Sheng, chairman of fashion group, EACHWAY, said that the important embodiment of the advantages of industrial clusters is to form brand clusters.

"The government plays an important guiding role in it.

Timely planning and guidance of regional brands can play a significant role in promoting the construction and development of enterprises and their brands.

Zhou Sheng believes that the fertile industrial clusters will spawn a number of excellent brand enterprises, and a group of excellent leader enterprises will have a positive effect on the healthy development of industrial clusters.

"This is the choice of keeping pace with the times, very timely."

Luo Zheng, chairman of Shenzhen Oriental fashion dress Co., Ltd., said that the proposal of Shenzhen women's clothing regional brand planning will help improve the clothing industry chain, strengthen the advantages of industrial clusters, and upgrade the women's clothing industry, thus laying the status of Shenzhen's "fashion women's capital".

Many entrepreneurs say that the influx of International Women's clothing has brought great impact to the domestic clothing brands.

"Fortunately, timely planning and guidance by the government will play an important role in protecting and promoting the whole industry and enhancing our ability to compete with international brands."

They point out that this is a promotion for women's clothing industry in Shenzhen.

Taking the opportunity to build regional brands, Shenzhen women's clothing will achieve industrial upgrading and structural adjustment, and take a higher step. In this city, it is also a kind of upgrading. It continues to develop at a high speed and pays more and more attention to its cultural connotation and soft power.

The enterprise is ready to read "brand classics".

Entrepreneurs said that in the process of jointly shaping regional brands, enterprises will be guided by government planning, shaping and polishing their respective corporate brands and product brands, forming a large number of famous brands "crowding" a regional brand's gratifying spectacle.

"Heaven, earth, and harmony".

I think all the women's clothing enterprises in Shenzhen will have the same confidence as us, while polishing their brands, shaping and calling the "Shenzhen women's wear" regional brand.

Luo Zheng, one of the famous brands of "Euro bran", who won the highest award in China's clothing industry, has revealed that after two months, "New York" will be expedition to the fashion week.

"This is a gift for Shenzhen to implement the regional brand planning for women's wear.

Next, we will actively cooperate with the implementation of the plan, vigorously develop their brand. "

Zhou Sheng, chairman of the EACHWAY, also said that the company will rely on the construction of Creative Industry Park to build a perfect fashion industry chain, and form an eco creative industrial park with integrated production, teaching and research, with training centers, design and research centers, marketing centers, brand exhibition centers, production logistics centers and fashion museums, and build a clothing brand incubator.

With YINER, Insun and PSALTER's three brands, the fashion group will enter the international market through brand new operation, packaging Chinese clothing with Oriental values and cultural connotations, and upgrading the design level with international R & D centers and international design talents.

Yu Qigang, chairman of the group, said that the implementation of the international brand strategy must have standardized support. At present, they are implementing the standardization of enterprise management, standardization and standardization of technology, and actively participate in drafting relevant industry standards.

Kaixin's first brand "man Ya" has more than 500 counters or stores in the country.

Next, the company will turn the "man Ya" into an international brand of women's clothing, from the terminal image, R & D, production logistics, marketing promotion, team building and other aspects of the implementation of the brand plan.

It is reported that the company has revised and introduced a set of new features that conform to the current stage.

In order to further improve the distribution of domestic sales, Kaixin is actively expanding the middle and high-end markets overseas. It is expected that the Dubai flagship store will be opened in August this year and flagship stores will be opened in Tokyo and Seoul in 2009.

By 2010, Milan, New York, Paris and other places will have "man Ya" brand image shop.

Thinking of the implementation of the policy quickly.

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