The World'S Top 500 Brands Are 40.

In the 2008 (fifth) world top 500 list, Beijing time was announced in New York 13.

Harvard University ranked first from last year's fourth place, the old "player" and last year's champion Coca-Cola ranked second this year, while third ranked Citigroup.

There are 40 brands in the media industry.

The total number of mainland China's entry into the world's top 500 brands reached 15.

This year's brand has covered 72 industries. Among the most popular media industry, 40 brands were selected, followed by food and beverage (31), clothing and apparel (27), automobile and parts (25) and so on.

Washington (reporter Liu Jianyun) 2008 (fifth) world top 500 list Beijing time 13 announced in New York.

Reporters learned from the world branding laboratory that Harvard University, the non-profit organization (Harvard), ranked first in the top fourth last year, the veteran player and the champion Coca-Cola (Coca-Cola) last year ranked second, while third ranked Citi.

This year, 3 brands in mainland China were selected to enter the world top 500 brands. The total number of the top 500 brands reached 15, of which China Mobile and CCTV ranked the top 100.

There are 17 new brands listed this year, of which 4 are non-profit organizations. They are the Bill and Melinda Gates foundation, the Pulitzer prize, London School of Economics and Political Science and the doctors without borders.

With the increase in the number of wealthy people around the world, two auction houses, Sotheby 's and Christie' s, are first selected for the work of art related industries.

University of Oxford, 912 years old

According to statistics, the oldest brand in the world top 500 brands in 2008 is University of Oxford. So far, it has a history of 912 years. University of Cambridge and University of Heidelberg have the oldest brands second and third, respectively, because they have 799 and 622 years respectively, while 5 of the oldest brands are non-profit universities.

The two Internet brands, Youtube and Facebook (FaceBook), ranked eighteenth and fiftieth at the age of 3 and 4, respectively, in the top 500 of the world's brands, and Youtube declined by 8 from last year's tenth due to the confusion of profit mode and copyright.

Brand influence is getting bigger and bigger.

The brand of this year's top 500 world brands has covered 72 industries. Among the most popular media industries, 40 brands were selected, followed by food and beverage (31), clothing and apparel (27) and automobile and parts (25), which are still in the consumer goods field.

With the rapid growth of global industrial production and investment activities and the further normalization of market competition, the brand has more and more influence in the purchase decision of industrial products. For example, there are 23, 22, 20 and 20 brands in household, personal, retail, electronic and electrical equipment, banking and so on. This means that the market prospect of the future industrial media will be gradually favored.

The reporter understands that unlike the most influential financial times and fortune global top 500 companies, the financial times ranked mainly according to the market capitalization of enterprises. Fortune magazine focused on corporate income and profits. The world branding laboratory was chaired by Professor Robert Mondale, winner of the 1999 Nobel prize in economics. The ranking is based on the brand's world influence, including three key indicators: market share, brand loyalty and global leadership.

China ranked 15 in seventh place.

Washington (reporter Liu Jianyun) this year, a total of 28 countries.

From the national distribution of the number of brands, the United States occupies 243 seats in the top 500, nearly half, and continues to lead the position of brand power. France ranks second in 47 brands, and Japan ranks third in 42 brands.

However, with the continuous development of Asian economy, especially China's economy, the European and American brands have been faced with severe challenges. The most popular brands in the list come from the United States and Germany. For example, Moodie (Moody 's) has fallen 211 due to the subprime mortgage crisis, and Bertelsmann and Spiegel have been hit by new media, down by 108 and 38 respectively.

It is worth mentioning that China has successfully selected 3 brands this year, becoming the seventh countries in the number of selected brands, a rise over last year.

The new brands are: China Petroleum (love shares, quotes, information), China Merchants Bank and Tsinghua Tongfang, which together with China Mobile, CCTV, Haier, Lenovo, ICBC, State Grid, Bank of China, China Life Insurance (love shares, quotes, information), Changhong, China Railway (love shares, quotes, information), China International Airlines, Sinopec (love shares, quotes, information) together constitute a Chinese brand national team with 15 players.