Shoes, Wenzhou And LV, And Other International Brands, "Love Hate Worry".
"A little flower" opens the dream of getting rich.
Mr. Xia, more than 40 years old this year, his youth story is accompanied by "Montagut" this "little flower" all the way to come.
I remember that when he was not engaged in the 80s of last century, he bought a 300 yuan Montagut long sleeved shirt at a clothing store in Ma Ma Street. It was his first world famous brand. Over 300 yuan may not be enough to buy famous brand pieces, but at that time, he was two months old.
The "Montagut" he wore for many years.
At that time, "Montagut" had not yet opened a store in Wenzhou. In the square shop, Xinhe street, and Ma Ma Street, some of the people in Wenzhou who were selling clothes at the time seemed to have "Montagut" occasionally in the authentic clothing store, and the goods were very few.
Mr. Zhu, who was over 50 years old, bought a "Montagut" when he was 30 years old, because everyone around him was wearing "Montagut", so he was also going to buy one.
In the clothing store, the boss said there was only a light green T-shirt, and Mr. Zhu wore something too small.
If you want to buy it, Mr. Zhu is somewhat hesitant. After all, such a T-shirt is his salary for several months.
The shopkeeper said that if it did not buy, it would take some time to have new products. Because there were many people who wanted to buy Montagut, Mr. Zhu was afraid that he would not buy it, though he did not fit well, he hurriedly bought it.
As Wenzhou people get richer and richer, more and more people wear "Montagut". "Montagut" has once become the "formal dress" of Wenzhou people attending various ceremonious occasions.
With the increasing popularity of Montagut, new services for brand-name services have been spawned, such as the renovation of old clothes, and some people will take the Montagut that has been worn out for several years to be dyed and renovated.
By the late 90s of last century, with an "crocodile" climbing into the lives of many people in Wenzhou, the "Montagut" scenery was hard to come back.
Today, "Montagut" has opened its own store in Wenzhou, but in the streets of Wenzhou, which is famous for its brand, it is hard to reproduce its original glory, but no one will forget the story of this "little flower". It has become a good memory for many people.
"An alligator" witness the purchasing power of SuperBrands.
If the "flower" led an era, then when "crocodile" climbed into the wardrobe of Wenzhou, it led a trend. In 1998, it originated in the last century. In 30s, the French "LACOSTE" tour to Wenzhou swept the whole city.
To open Mr. Zhu's wardrobe is a row of "crocodiles". From T-shirts, shirts, sweaters and even socks, Mr. Zhu said he bought them with friends.
Some foreign tourists saw that people in the streets of Wenzhou seemed to like to wear LACOSTE. They were surprised and puzzled. He could not understand why Wenzhou people had a special liking for crocodiles.
Sometimes in a unit, almost all men are "crocodiles" on the front of their chest. Some people call it LACOSTE's "work clothes" of Wenzhou people.
At that time, LACOSTE was a fashion and high-end for Wenzhou people, so everyone liked it.
Even at that time, a popular saying among the people of Wenzhou was: "help me with this basket, and I'll buy you an" crocodile "to wear it.
Like many people, the LACOSTE version of the market is also more and more, with the Chinese version of Hongkong, the French version and the Thailand edition, the crocodile's fish head has big, small, and in the face, and has the outward appearance. At that time, if anyone can tell the true and false "crocodile", then he is the fashion man.
Hu Cunkai, the head of "Zheng Zhang washing", recalled that the "crocodile" was popular at that time. "In winter, two hundred or three hundred sweaters in dry cleaning can be collected in one day, and some customers in the county specifically take their crocodile to the city to wash them." LACOSTE
In summer, the business of dyeing the "crocodile" T-shirt will be particularly good. Because the purity of the black is good, it is easy to coloring, basically it is dyed black, and it charges 50 yuan.
Before dyeing, we need to remove the "crocodile" logo if it is dyed. Sometimes we have to remove hundreds of LACOSTE trademarks a day.
They also washed a lot of fake LACOSTE, and they felt the fabric. They felt it, especially the customers who sent dry cleaned "crocodiles" such as Cangnan and Ruian. There were too many fake ones. Some consumers who had bought expensive fake brands at high prices did not know that they had bought fake products.
Because Wenzhou people are too fond of "crocodiles", for some time walking on the streets, there will be illegal traders carrying a bag, coming up to ask you "crocodile" or even selling LACOSTE trademarks in some places. These tens of yuan, one false crocodile, finally slow down, "hurt" many people to "crocodile" love.
When more and more Wenzhou people go out of the country to make a world, more and more world famous brands are beginning to wonder that Wenzhou's super brand purchasing power has opened the store to Wenzhou. People who only like "crocodile" have begun to "empathize" again.
After 2000, there were many famous international brands in Wenzhou market, such as BOSS, shark, Dunhill, Armani, VERSACE, ESCADA and so on. They were very popular with Wenzhou rich people and fashion designers.
In order to "feel confident about it".
Miss Hu is a teacher, but because of her good fortune, she has been in close contact with the famous brand since her schooldays.
At that time, she was dressed in the body and pedaling on her feet.
Speaking of her first name brand, Miss Hu said it should be the GUCCI satchel that her brother brought back from Hongkong seven years ago.
The GUCCI satchel was like a "great lady". Miss Hu liked it only after a glance. That is, from then on, she began to "love" the famous brand from Italy.
Besides buying GUCCI watches in Wenzhou, Miss Hu often went to Hongkong, Shanghai and other places to clean GUCCI fashion trends.
Relatives and friends saw her love for GUCCI so much that when they traveled abroad, they would buy GUCCI as a gift for her.
Seven years later, Miss Hu has GUCCI's three pairs of glasses, two handbags, two watches and a T-shirt.
Besides GUCCI, Hu script src=>
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