Internet Marketing Should Be Precision Oriented.

Today, foreign media reported that Steve, SteveKing of CEO, the media of the public security group, expects that global network advertising spending will exceed broadcasting this year, accounting for 9.5% of the global advertising market share.

Steve said, "online advertising has outperformed movies and outdoor advertising. As an advertising medium, online advertising will exceed broadcasting this year, and will surpass magazines in 2010. With the global Internet population reaching 19% this year, there will be great room for development."

Dan Jun, vice president and T2C general manager of interactive company, said, "the value of advertising lies in the audience, where the target audience is, and where the marketing is, so we have to find a suitable crowd.

More and more rich media can be used by advertisements; when the integration of medium and small media gradually begins to measure advertising budgets gradually with advertisers, more accurate, measurable and high return on investment advertising will naturally become a market trend.

With the development of Internet technology, accurate advertising has become possible. More and more technology companies that target Internet users are emerging, and various algorithms are gradually evolving. By analyzing user behavior and keywords, pushing the products that are most likely to be concerned to the page gradually become the favored way of advertisers, making both the brand publicity and the marketing effect achieve the effect of paying online advertising as a business mode.

In this regard, Shan Jun thinks: "technology is the foundation of advertising, and it can subvert traditional advertising media."

He believes that Internet marketing should follow the process of "first catch the right audience, then contact it with advertising, and then analyze and optimize after advertising."

Zhang Qiang, a marketing director, believes that although precision marketing has the advantage of controlling costs, it needs to understand the specific media and scientific subdivision.

He emphasized that "marketing is also a means for enterprises to display civilization. Our marketing is not only to achieve the goal, to sell products, but also to show the process of civilization, otherwise, the brand will be affected.

Under no circumstances should advertisements be overly influenced by people's lives. "

Starting from many years of experience in Internet marketing, Google advertising alliance planner Shen Kai pointed out that different enterprises have different needs in Internet marketing, but their bottom line is only one -- advertising effect, although different companies measure different advertising effectiveness indicators, but in the final analysis, they should be measured by "real gold and silver".

At the same time, he also admitted that the increase in the cost of precision marketing of the Internet has made its profits decline and suffered from all kinds of cheating methods. Therefore, developing more effective tracking technology is the key to promoting the development of the industry.

He also believes that light education in China's market is not enough and needs more attention.