Methods Of Network Marketing

The Internet has come to this day, and has gradually entered preschool class from childhood. Although the road ahead is still long, it shows its maturity.

Now the Internet is not only the place where people publish news and see entertainment news. It has begun to become a carrier that can create value for the world economy. Online marketing has gradually begun to be recognized by many advertisers and shows its wonderful side.

Internet has just entered the role of "media". Online advertising has become the representative of the first generation of network marketing, putting a picture in some place. Because of curiosity, netizens will naturally Click to achieve the purpose of propaganda, and also realize the mission of introducing advertisers into the Internet.

But after entering the WEB2.0 era, the Internet has undergone some changes. "Interaction and sharing" has become the buzzword in the whole network circle. It has also become a sharp tool for network marketing people to flount advertisers.

It is always the so-called interaction and sharing that attract advertisers to put on the Internet advertising. All network marketing is necessarily "soliciting +minisite+".

So the so-called network marketing mode has been identified, and has become a haven for lazy network marketing planning people.

But the noise and effectiveness of the Internet media environment has been declining. It has become an indisputable fact that advertisers who never look at pictures and advertisements on the Internet are struggling inside: "I have heard how good the network marketing is, how can we do it?"

But their experience of using the Internet also makes them very confused and do not know how to do network marketing.

But if you think about it in another way, you may find the answer.

Since the Internet is a very free space, you have no way to force consumers to accept or participate in your marketing activities, so you must have a good reason to attract them, and network marketing can only produce results.

Be careful!

It's "reason", not what kind of media!

At present, Internet marketing is mainly about "interactive marketing", "search engine marketing", "e-commerce" and "word of mouth marketing".

That's all for today.

　　互動營銷：它的最大的利益點是要能給參與者帶來快樂或者其他的實際利益。這個是互動營銷的核心，因為有了快樂才能讓消費者參與，才能讓他們主動的去傳播，才能實現(xiàn)增強品牌粘性和消費者忠誠度的目標。它需要很有創(chuàng)意的活動企劃，需要很多很多的腦細胞來支撐，所以它其實是網(wǎng)絡(luò)營銷中最最困難，對執(zhí)行公司的創(chuàng)意能力要求更高的網(wǎng)絡(luò)營銷形式。洪成浩認為，目前中國做互動營銷的公司，比較強的還是傳統(tǒng)的善于創(chuàng)意的4A們，還有一些專業(yè)做互動創(chuàng)意的公司，如知世、安瑞索思啥的。本土的網(wǎng)絡(luò)廣告公司在這方面的能力還是比較差強人意的，腦筋的講話總是把所謂的互動營銷做成了“一廂情愿營銷”，幫助廣告主轟轟烈烈的在互聯(lián)網(wǎng)上鋪開了攤子，但是由于活動自身沒有什么新意也沒有什么利益點，受眾的參與度很低，沒辦法只好找槍手來烘托人氣，弄得大家心里都很不爽。長遠來看，此種營銷形式站的比例會越來越小，更多的適合做互動營銷的快銷品牌會去嘗試很多新興的網(wǎng)絡(luò)營銷形式，很多濫竽充數(shù)的互動營銷會逐漸退出歷史舞臺。 

　　電子商務(wù)：它的意義在于節(jié)約了消費者的成本，給消費者帶來實實在在的利益，于是它必然有存在的理由，而且應(yīng)該是未來網(wǎng)絡(luò)營銷的主流，將眾多的能賣的東西都搬到互聯(lián)網(wǎng)上來賣，或許在不久的將來就會成為一種事實。將來的網(wǎng)絡(luò)媒體應(yīng)用會越來越實際，對網(wǎng)絡(luò)媒體的評價會更多的與銷售或者是消費者信息的獲得等評價標準掛鉤。于是，更多的長尾媒體會得到自己的生存空間，價值發(fā)現(xiàn)的過程也會將網(wǎng)絡(luò)營銷的蛋糕越做越大。如果把互聯(lián)網(wǎng)當成生活的空間的話，門戶就是沃爾瑪家樂福，眾多的小聯(lián)盟就是7-11或者京客隆啥的，大家都能賣東西，也該給我們正正名了～ 

　搜索引擎營銷（SEM）：只要有互聯(lián)網(wǎng)就會有它的存在，因為網(wǎng)絡(luò)信息過于龐雜，消費著要想獲取信息的成本太高了，而搜索引擎就是他們的最理想選擇。他的利益點在于，節(jié)約了消費者獲取信息的成本。目前的SEM還是停留在買點關(guān)鍵字排名，SEO一下，或者做作弊之類的方法，靠提高排名來讓消費者了解自己。由于他的效果是看得見摸得著的，很容易被廣告主所認可。（這里多說一句：如果不是被動的要讓消費者接受的話，網(wǎng)絡(luò)新媒體的研發(fā)最好給自己找個必然要存在的理由，網(wǎng)民不會自覺到主動去觸發(fā)文中廣告。內(nèi)容定向比內(nèi)容相關(guān)更有效果，所以眾多的網(wǎng)絡(luò)媒體公司在研發(fā)媒體的時候別一廂情愿啊～～）但是搜索引擎營銷可不僅僅是這些，未來的搜索引擎是這個網(wǎng)絡(luò)營銷的入口，它是融合消費者信息獲取、互聯(lián)網(wǎng)口碑效果展示、最終實現(xiàn)銷售的一個網(wǎng)絡(luò)營銷引擎。它會與互動營銷形成獨立的網(wǎng)絡(luò)營銷主線。前途不可限量啊。