Underwear Bra Can Only Be Broadcast Late At Night.
Following the serious handling of the illegal advertisement of Dongtai TV station in Jiangsu province and Binzhou TV station in Shandong Province, SARFT once again informed the National Radio and television broadcasting organizations that it will further intensify supervision over the advertisements of false and illegal medical drugs, subtitles advertising on TV, low profile advertisements and advertisements for adult products, and control the unhealthy trend of radio and TV advertisements.
Deputy director of the Department of social management of the SARFT, Ren Qian, held in Yangzhou on the 30 day of the national "city TV advertising management and management meeting", said that although some medical advertisements were approved, the actual broadcast content was tampered with; at present, the broadcast of the health talk show and the TV station's medical short advertisements are mostly based on the names and images of the patients, which are suspected of violating the advertising law.
As for the subtitle ads in TV broadcasting and pmission, Ren Qian said that this not only infringed on the interests of the audience, but also violated the interests of the program source TV station.
"Now some stations are in a state of vicious competition, and have come to the point of ignoring their faces.
If we catch the example again, we will be more rigorous than Dongtai.
If this phenomenon can not be contained, the General Administration will go along with the discipline inspection team of the Central Commission for Discipline Inspection, and must control this unhealthy trend.
Ren Qian said.
The Interim Measures for the administration of radio and television advertisement broadcasting, which is implemented in January 1, 2004 (the order No. seventeenth of SARFT), stipulates that when broadcasting and pmitting programs, the broadcasting and television broadcasting organizations shall ensure the integrity of the programs being broadcasted and pmitted.
It is not allowed to insert advertisements organized by itself in any form, nor to switch the original advertisements at random, nor to broadcast advertisements in the form of swimming captions, superimposed captions, etc.
Ren Qian pointed out that for other advertisements which are not illegal, but they are vulgar in content and cause certain negative effects on the social atmosphere, they must be strictly controlled in the examination and supervision.
For example, he said, according to the report, the audience was very disgusted with the fact that "brain white" was not accepting gifts this year, and only received "platinum gifts" and "golden partners".
"A pure child knows what gifts are?
These advertisements will mislead the next generation of social values and have a very bad impact on minors.
Enterprises should be allowed to broadcast other versions. "
In addition, he asked for underwear, underwear, bras and other adult products advertising, to be put in the night period.
According to the seventeenth order, no advertisements should be broadcast from 6:30 to 7:30, between minutes and minutes, and between 20 minutes and the time when people are eating the advertisements that are likely to cause offensive feelings to the audience, such as the treatment of health products such as hemorrhoids, beriberi, and other sanitary napkins.
He reiterated the decree of the seventeenth order: the broadcasting institutions that refuse to correct or violate the law for the 3 time in 60 days, make the decision to suspend broadcasting advertisements and suspend the broadcasting of related channels (frequency) by the provincial and provincial radio and television administrative departments.
If the circumstances are serious, the original approving organ shall revoke the license, and at the same time, be responsible for the direct responsible person and the principal responsible person.
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