Agent: Seven Tips To Keep Your Stock Up.

The enterprises that sell and circulate know that the amount of stock that is maintained due to the time is reasonable stock.

Time is speed and efficiency is money.

With the rapid development of science and technology, the speed of product upgrading is faster and faster, the market is becoming more and more detailed, and the competition is becoming more and more intense. The demand for customers is becoming more and more difficult to predict and grasp.

If a large backlog of products occurs, it will not only occupy the company's operating capital, but also waste manpower and material resources, and also increase the management cost and profit cost of the company, lengthen the turnover cycle of the products, reduce the overall profit of the company, and affect the development of the company.

Keeping reasonable inventory is a very complicated problem, but the former manager of a regional agent in a certain area of Jiangsu has a simple and practical view of the company's inventory.

1, do a good job in the market, reasonable demand goods.

If an agent wants to sell a product, it must first do a good job of market research and market analysis, and find out the best seller in the regional market. According to the company's capital, manpower and stock capacity, combined with the factors such as the population and purchasing power of the regional cities, the number of goods is determined.

Taking the industry of the former manager as an example, the total volume of the market is rising, but there are changes in the demand of various grades. This requires agents not only to have the brand share in the regional market, but also to sell the specific type to a certain type, so as to determine the volume of each type.

For example, the induction cooker and the high-end induction cooker account for about 30% of the total sales in the area where the original manager is represented. The brand of the former manager can account for 10% of the total, so every time he orders his own agent brand high-end induction cooker, he always keeps 15% of the total quantity demanded. The middle and low duty induction cooker sells well in the original manager area, and the total sales volume is about 60%, and the original manager agent's product can account for 30% of the proportion.

The increase of this ratio is greater than 10%, which takes account of the factors of market fluctuation and prevents the loss of goods.

2, run the terminal, understand the elements.

The former manager said that it is neither easy nor difficult for a sales company like him to keep a reasonable inventory without backlog.

He has these experiences: first, he himself knows the market in depth.

In this way, we can not only understand ourselves, but also understand our competitors.

Better understanding of their sales ability, expand the strategy of the sales market, at the same time, understand the sales ability and market share of the competitors.

When you have free time, you should understand the existing market and understand the potential market.

We need to understand the local market as well as the surrounding market.

As a small and medium-sized enterprise manager, they should constantly exercise their own market research ability and make efforts to do a good job in market research.

Through in-depth investigation of the market and in-depth understanding of the market, so as to develop a reasonable inventory plan.

Second, as a grass-roots small business manager, he is directly engaged in specific operations every day. Relatively speaking, the former manager thinks he is more specific about the market, so he has the most say in maintaining reasonable inventory.

3, monitoring terminal, daily sales volume

Acting as an agent is doing sales and circulation. Different periods such as May 1, eleven, national day, new year's day, Spring Festival and other large traditional holidays are also a holiday of commodity consumption. Consumption is often uncertain, and the demand is hard to grasp at the moment. Besides, the purchase and delivery procedures of terminal stores are cumbersome, and it is easy to break goods or sell for a long time, resulting in loss of performance.

Therefore, the original manager asked the subordinates to submit all their terminals' inventory and input to the computer for daily analysis, so as to monitor the daily sales volume of the distribution terminals, and at any time, know the inventory of the terminals.

4, formulate policies to speed up turnover

It is unquestionable that sales policies affect inventory changes.

At the same time, when the general terminal dealer purchases the goods at wholesale price, the original manager will give the phased policy reward, for example, the terminal dealer will reach a certain amount of purchase, or within the quota allocated by the manufacturer, he can enjoy the extra discount or physical reward given by the manufacturer.

However, the result of the original manager's practice is a large increase in inventory within the terminal distributors and channels, resulting in a backlog of inventory.

In order to better pform sales incentives into sales results, the former manager changed the past market policy, adopted the terminal sales incentive policy, and inclined the sales policy to the sales terminal.

At the end, a reward for a certain model will be launched, so that the terminal dealers will not only get the rewards from the manufacturers, but also get profits from the sales.

This not only realizes the fast digestion of the terminal channel of the product, but also speeds up the actual turnover of the original manager product.

5. Few in and out, fast in and out.

The original manager said that a small agent like him should try to reduce inventory in operation, which is correct from the whole and in principle. Its advantages are: first, reduce operating costs.

Less in and less out, quick in and quick out, try to keep zero inventory, reduce capital occupation and speed up capital turnover.

The two is to avoid price risk.

Large purchases and high inventories are likely to cause a lot of backlog when the market is saturated and the sales are off season.

In turbulent times, price risk is needed.

Low inventory can avoid this risk.

At the same time, low purchase and low inventory defects are obvious, mainly in the supply is not timely, and even out of stock.

Secondly, the offline distributors lose initiative.

Low purchase and low inventory make your terminal? Script src=>