Product Agents Purchasing Strategy For Manufacturers

The swallow is an agent who has represented magpie company's products.

(Note: here magpie is not the hot net friend magpie of the business strategy forum), six years later, swallow bought the factory of magpie.

Here is an important information about swallow swallowing Magpies in chat rooms. Exclusive reports!

Love song: ask swallow, become product agent, in the initial choice of industry or even specific products, what is the trick?

Swallow: acting as an agent for a product is often made at a time of confusion.

For example, I choose to make electronic products, not because of the high profits of electronic products, nor because there are many ready-made customers on hand, but because they know more about these products, and don't spend too much time learning.

So, I walked this way in a muddle.

Love song: Oh, you mean, at the beginning of our business, we'd better start with products or industries that we are familiar with or have expertise in?

Swallow: basically every ordinary person is like this. He has also intervened in a strange industry and achieved success.

But I am also one of the ordinary swallows.

Love song: when you choose to intervene in an industry, the next step is to be specific to the specific products of the industry. How do you choose the products you want to run?

Swallow: as an agent or distributor, we must do our best in choosing products.

For example, many electronic products, which are required by national or international requirements, must have various safety certification. Some may not have too many thresholds because of their particularity.

Then, as dealers or agents, customers will be asked questions, because customers often want to find factories directly.

Therefore, we should consider clearly whether the products sold are wholesale or small.

If it is batch, it is best to choose low threshold and various additional conditions.

If it is retail, it doesn't matter. It's best to choose a relatively valuable one, and the factory is not stingy to pick up such small bills.

Love song: Oh, I see, talking with Mr. Jun is better than giving a bird's nest. When choosing products, entrepreneurs should consider the problems that may happen later in the marketing process.

Choosing those products with high thresholds, such as various safety certification products, of course, the customers are looking for the real production plants, because they are responsible for their safety regulations and quality.

Swallow: smart! That's what it means!

Love song: I heard you had one hundred thousand dollars to start a business. Is there any secret?

Swallow: what is the secret? My swallow family has one characteristic: every bit of the new mud, the nest and the nest are all sweaty!

Love song: ha ha, looks like the swallow master is quite conservative!

Swallow: not conservative, but afraid of my little bit of family history.

Love song: don't be modest. Just tell me a little bit! No matter how big it is! When I leave, do not let me give you my bird's nest!

Swallow: I had two ideas, one is to find a well-known brand directly, because his brand rings, without my propaganda, I can be more convenient to promote! Ah, there is no need to say more about the benefits. But such enterprises do not like our 100 thousand small businesses! The agency agreement is signed, millions of people can get the power of attorney! Everyone else ignores you! Then I choose the second idea, which is to find a company that does not sell very well, and it may not be very large.

As soon as I wish, I found magpies very quickly.

At that time, their factories were only open for two years, and sales volume was limited, and output was limited.

Because Magpie is in Shanghai, and we swallow in Guangdong, South and North, just to make up for the shortage of both sides.

Magpie generously agreed to our sales request, and we agreed to help magpie occupy several advantageous hills in Guangdong.

Love song: Magpie don't want your million dollar family?

Swallow: of course not.

Because I told magpies that our Swallows had a good publicity advantage in Guangdong, and we could help them push their products to every corner of Guangdong.

And the exhibition fees, advertising fees are not the burden of the head office, swallow can do it themselves! If a year is not effective, voluntarily reduce the agency level!

Love song: Yes, the agent's entrepreneurial enthusiasm and entrepreneurial strategy are very important.

Did you really participate in the exhibition?

Swallow: of course! We have invested a lot of manpower and material resources with the limited number of customers on hand.

Every small sum earned is invested in the operation of the company.

We participated in the exhibition, we invited someone to do online marketing, we built websites, we printed product catalog, we made our own small company, we received the orders of big customers.