Joining The Clothing Store: Two Strategies, Money Rolling

1. level of price

The unique style of exclusive stores is not only shown in goods and services, but also in prices.

General life stores (such as food stores, butchers, bakeries, etc.) have adopted popular prices or multi-level prices to suit the needs of every customer.

Other types of non popular stores, such as clothing stores, perfume shops, gift shops and electrical shops, often adopt high priced strategies.

These stores are often shops that are bought and picked by customers. The focus is on the richness and functionality of stores.

Customers have the habit of evaluating the quality of goods according to their price. Therefore, adopting a high price strategy is conducive to raising the grade of exclusive stores and highlighting their unique style.

High prices are comparable, so exclusive stores sometimes need some cheap goods to foil.

Generally speaking, the price of goods in the exclusive stores is not complex and complex. It gives people a sense of grocery store and can not be regarded as the same price store.

For example, the prices of watches and clocks in general watch stores vary from tens to thousands of dollars.

In fact, most of the best clocks sold are between 100-200.

However, if we only purchase watches and watches at a price of 100-200 yuan, the business is not necessarily good, and the extension to 70-250 yuan can satisfy the overwhelming majority of customers and take care of the needs of a few people.

The problem we should pay attention to here is that a low proportion or too high a commodity should account for a small proportion.

　　2．適時大減價　

Timely price reduction is an important price strategy of various stores. It can adjust the structure of commodities, deal with outdated goods, and stimulate consumers' desire to buy through price fluctuations.

The price reduction of food stores is a reduction strategy for food stores, because people generally think that the price reduction of food is due to deterioration, which is unfavorable to the image of the whole store.

However, in recent years, due to the increasingly fierce competition, the faster turnover of goods, and the fact that people prefer fresh food, they choose not only to maintain quality but also to freshen.

Therefore, a food store began to deal with those foods with good quality but not very fresh at a reduced price, with a reduction of around 50%, so as to ensure that the food on the shelves is mainly fresh.

Clothing store sale: from the past to the present, clothing stores are frequently used to reduce the price of exclusive stores, because the clothing has obvious timeliness and seasonality.

For outdated goods, its market value has been greatly reduced. If it is out of time, it will cause the store to be in trouble; for the over season goods, its market value will be greatly reduced, because if the off-season goods are not handled in a timely manner, they will have to wait for next year to sell again.

However, it is still unknown whether there will be a sale next year. Even if the market is promising, the high interest rate of hoarding commodities will eat all the profits in a year. Therefore, the sale of clothing stores is inevitable.

Sale is not unprofitable, because clothing often brings high profits, and sometimes the profit rate of funds can reach 100% or even 200%. Even if the sale is reduced by 20% - 50%, sales will not lose money.

Other types of specialty stores must pay attention to timing, frequency and speed when adopting a reduction strategy.

For different types of exclusive stores, the timing of sale is different.

Clothing stores often sell when they want to change seasons; food stores are related to the shelf life of goods; jewelry stores often reduce their prices during festivals.

But there are also some practices that are usually consistent, such as most of them start from the weekend until a week or two weeks later.

The frequency can not exceed 30% of the total sales time, otherwise it will make the customer think it is a cheap store, destroy the image of the exclusive store and the overall business objectives.

The price range can be large or small.

Some research data show that the sale price of the exclusive store is less than 20%, which is not attractive to customers, generally between 30% and 50%.