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Clothing Marketing: How To Carry Out Network Marketing?

2008/8/5 14:19:00 59

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Network marketing, as an important business means in modern life and modern market, is favored by many manufacturers for its fast speed, wide coverage and great influence.

After experiencing the reality of channel reform and terminal competition, how should our clothing dealers deepen their marketing with the virtual space of "network"?

This session "dialogue agent franchisee" column invited Mr. mo of Guangxi and Mr. Zhou of Hangzhou to talk about their understanding and application of network platform.

Moderator: intern reporter Liu Xiuzhi

Guest: Mr. Mo, boss of Bosteng menswear store, Guilin resource county, Guangxi.

Hangzhou Sijiqing Italian fashion city children's clothing wholesaler Zhou Lichao

Building websites is better than finding websites.

Moderator: some people say, dealers in the network marketing always walk in front of brand enterprises, when dealers can not withstand the pressure and risk of shopping malls and physical shops, they often choose online shops, how to understand network marketing?

Mr. Mo: building your website is a very important part of Internet marketing.

But dealers are often busy and have no professional staff, so they are unable to build websites. Therefore, it is more convenient to open stores directly with well-known and influential trading websites.

Zhou Lichao: for distributors, the most important thing of network marketing is to sell products. For manufacturers to publicize brands and create images, they should be considered by manufacturers.

I think dealers themselves are very troublesome to build websites, and they need to keep updating in the later stage. The cost is too high, so it is better to open shops on some mature trading websites.

Physical store replenish

Moderator: online shops are part of network marketing. Just like Mr. Zhou said, the main goal and task of distributors is to sell products. How should we sell products on the Internet?

Mr. Mo: my store is located in the county town, and the main customers are local residents.

So I opened a network store on the local resource hotline website, mainly for publicity, with "consumer intelligence" column on the website, the discount sale information of the franchised store, the brand information of bostens Menswear, the address and telephone number of the exclusive store, and some other products showing.

In addition to this, there is a message system, but most of the messages are actually consulted, and this is not what I thought of as a brand website.

Although not sold on the Internet, but this network shop is still very useful, many customers to my shop said, see online store products.

Zhou Lichao: in 1995, my mother started to run clothes. The shop was opened last year.

More than a year, now is a diamond seller, business is not particularly good or bad.

At the beginning, I didn't have much hope for children's clothing online. I sold clothes in my game software store the year before last, and found that the online business was good. I opened a shop selling children's clothing, which is a supplement to the physical store.

General clothes are 20 percent off of the retail price, the cost of online sales is low, the actual profit is not low.

Most of the clothing dealers are middle-aged people over the age of 30, who know less about computers than the Internet. If they really want to open up internet sales, most of them have to be invited to operate.

Take the initiative to seize business opportunities and let products come to you.

Moderator: in addition to selling products, what benefits do you think the Internet has?

Mr. Mo: we often browse the website of the manufacturer. Dealers will build their own online shops or websites. The manufacturers will also see them.

Dealer websites can mainly introduce their main projects, agency products, sales network, storage facilities, pportation conditions, marketing teams, capital strength and so on.

In this way, the passive situation can be changed to a certain extent, and it can take the initiative to seize business opportunities.

Maybe you used to be busy looking for products, choosing products, but now brands are looking for you.

Because once your website is effectively promoted, the manufacturer will probably contact you after seeing it.

Zhou Lichao: the Internet age has caused the big bang of information. The network shortens the distance between time and space. Many information does not need us to go to the field to see, and it can be done on the Internet.

The latest trend, the latest source of goods and the fastest information can basically be found on the Internet.

In the information age, the traditional way of doing business is bound to lag behind. Self built online shops can complement the physical stores, and operate properly even better than traditional shops.

Follow up promotion and patience are essential.

Moderator: for other dealers who want to open a shop online, what are the two suggestions?

Mr. Mo: we should pay more attention to the promotion of online shops.

Many dealers do online shops just follow suit, blind and short-sighted.

To supplement and supplement, do not pay attention to the follow-up promotion of online shops.

Zhou Lichao: choosing a suitable platform is very important.

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