How To Get Out Of The Initial Stage Of Internet Marketing?

Once the real talent, with the idea, the future of the network marketing is bound to go out of the primary stage, but also will be able to expand the market value to the limit.

What is network marketing?

The simple point is to publicize its brand on the Internet. But after more than 10 years of Internet industry, who can say that he really understands the true meaning of Internet Marketing?

Up to now, the vast majority of enterprises' understanding of Internet marketing still stays at the initial stage of Publishing Web pages, advertisements and mail advertisements through the Internet. The single means also result in the low efficiency of network marketing. The network marketing based on these means that remain at the primitive level will inevitably encounter bottlenecks in the future development.

The development of Internet marketing market in China is encountering unprecedented opportunities. Data show that, in 2008, the size of China's Internet marketing market will exceed 13 billion by the impact of the 2008 Olympic Games. By 2010, the scale of China's network marketing market is expected to reach 23 billion yuan.

In the face of such an unprecedented market, nearly 100 Chinese enterprises, which have started Internet marketing, have no way to enter the market because of the lack of marketing concept.

At present, most enterprises are traditional marketing personnel who are very experienced in the professional market, but have no knowledge of Internet marketing, or are "network" salesmen who are skilled in network technology.

In foreign countries, the network marketing enterprises usually introduce specialized talents to develop the network marketing market, so as to further refine the level of network marketing, and form a complete network marketing system consisting of business operation managers, network marketing consultants, network sales managers, customer maintenance manager, channel sales manager, enterprise advertising manager, business research R & D Engineer and service marketing representative.

In addition, foreign enterprises are quite clear about the positioning of network marketing talents, that is, compound talents with market research ability, network advertising, search engine marketing, marketing website planning and implementation, network integration and promotion, so as to provide better personnel support and intelligence guarantee for the network marketing operation system.

Thus, whether network marketing can go out of the initial stage, the key lies in people, is how to train a group of network marketing talents suitable for the modern market needs, at least rely on the traditional education mode can not meet the needs of the society.

The development of the network marketing market is inevitable for the commercialized specialized training institutions, and this training market is also a huge business opportunity.

To do a simple arithmetic problem, that is, regardless of the size of the enterprise, it only needs a professional network marketing personnel, so the 1 million enterprises engaged in network marketing will have 1 million of the demand for talents.

This makes the specialized training of network marketing become a rich ore to be excavated urgently.

However, there are also some misconceptions in the pure business mode. In the past many vocational training courses, the phenomenon of uneven hills and uneven teaching quality has also led to many misunderstandings in personnel training.

The past lessons are deep enough, and are marked by the banner of network, IT and even online talent training. They are jointly organized by various departments and awarded various training certificates of international certification. They have made a commitment that they can find the ideal business training institutions for the trainees in the north and south of China. The formal colleges and universities have to use four years to teach and practice courses. The vocational training schools that have only been fishing for gold have been reduced to six months or even months, and the final effect can be imagined.

To some extent, the training of network marketing talents can follow the successful experience of Vocational Education in Colleges and universities, and professionalize the spirit of professionalization in the context of commercialization.

At the same time, the professional qualification of colleges and universities is also conducive to invite some internationally renowned network marketing experts to carry out necessary professional lectures, and introduce advanced experience from abroad to a certain degree of breadth and depth of enterprise practice, so that the trained salesmen can not be divorced from reality and rely on the orthodox college education to have strong expansibility.

Once a truly talented person has a concept, the future Internet marketing is bound to go out of the initial stage, and at the same time, it is bound to expand the market value to the limit. Perhaps not long, the value of the external forecast will become so impractical. After all, when the basic soil of network marketing changes, its future commercial value and market scale will also change. Maybe the scale of Internet marketing will be more than ten billion.