Where Is The Blue Sea Of B2C Men'S Clothing?

In 2007, the B2C mode of online menswear sale was born, and then many manufacturers followed up. Instantly, the B2C sales of men's clothing entered the Warring States era.

PPG, who had been very popular for a time, was criticized by the consumers for being criticized by the consumers because of the problem of the quality of the foundry production, and was pushed to the cusp of public opinion for a time.

Can the growth power brought by the B2C mode itself continue?

Continue to be questioned.

In 2008, domestic B2C menswear sales went to the crossroads, and men's direct selling needs to be changed again.

There is no doubt that the short-lived success under advertising bombing is not a lasting success in the product itself and user experience.

If Internet direct selling mode is the direct motive force for the rapid development of men's clothing brand in 07 years, then the active involvement of traditional clothing enterprises represented by OLOMO (www.olomo.com.cn) means that the competition of B2C men's wear brands has begun to become professional, and competition has become a red sea. So where is the blue sea?

IResearch data show that in 2007, the top ranked consumer of online shopping was clothing.

In 2007, the scale of China's online shopping market was 56 billion 100 million yuan, an increase of 117.4% over the same period last year, and the number of Internet users exceeded 210 million. The number of online shopping consumers was below 35 years old, and 35.5% of them were white-collar workers.

This shows that the main body of consumers in online menswear market is men who are in the rising stage of career and life.

They like new things and are willing to try. Besides paying attention to the preferential price brought by network direct selling, they also attach great importance to the quality and brand influence of the product itself.

In the eyes of OLOMO CEO Mr. Zhou: it seems that the key to the sustainable development of men's wear B2C industry is not the mode, but the product. It needs to shift from the "pattern based" competition to the "user centered" and "service oriented" competitive stage. It is the key whether we can make good clothes that satisfy consumers and are willing to pay for them.

Based on the rich experience accumulated by garment OEM in the past 20 years, OLOMO has launched a series of high quality men's clothing at a fair price, while enjoying preferential prices, there is no need to re register for "early experience".

The advantage of online shopping lies in reducing intermediate links and reducing costs.

If not reflected in the price, then the significance of online shopping will be greatly reduced.

Mr. Zhou explained the reasons for parity to reporters.

The price is so favorable, can the quality be guaranteed?

Almost everyone drew a question mark in his heart.

The most effective answer is the "30 day unconditional return" (after washing and returning).

This is also a precedent in traditional clothing enterprises. First, we have enough confidence in our products to make users feel at ease.

Mr. Zhou said with a calm voice.

High quality, low price and perfect after-sale service are the core strengths of OLOMO.

Where is the blue sea of B2C men's clothing?

Different businessmen may have different answers in their hearts.

But it can be predicted that fierce competition will inevitably eliminate a number of businesses, and will inevitably lead to new industry leaders.