See Story Marketing

Because of the fierce competition in the market, brand planning has become the theme of the times.

So we all think that the intrinsic nature of the product is not important. As long as a senior planner can come up with brilliant ideas, sales of products are still excellent.

Combs can be sold to monks. What else can't be sold?

Selling the comb to the monk is about a company selecting talent, letting the applicant sell the comb to the monk. As a result, one of the applicants went to a very famous and very fragrant deep hill treasure brake. The other side said, "whoever comes to the incense sticks has a pious heart. The treasure brake should be given back. It is a blessing to peace and auspiciousness and encourages good deeds."

I have a batch of combs. Your handwriting is superb. You can engrave "three words of good comb" and then give it as a gift.

The abbot listened to the exultation, and immediately bought 1000 combs.

I will not talk about the authenticity of the story first, but so far, I have never seen any combs manufacturing factory specializing in the production of monk combs, or creating a certain monk comb.

No, I never heard of it.

It can be seen that selling the comb to the monk is just a loophole for the salesmen to drill the theory, and it is impossible to rise to the height of the strategic planning of the enterprise.

Selling comb to monks is not in line with market positioning principles.

The main function of combs is to comb their hair and sell them to monks, which is equivalent to selling products that are of no value to customers. Without using value, they can not be consumers' products.

Products that are unable to meet the needs of consumers do not conform to the principles of market positioning, and are doomed to have no market.

Selling comb to monks is not in accordance with the principle of use value.

The comb is sold to monks, referring to the pformation of the function of the comb, the creation of new use value, and the planning of new selling points to make the comb valuable to the monk's target customer group and to solve the dislocation of market positioning.

If the selling point of the plan is persuasive enough, the salesman is professional enough.

For example, some furniture enterprises in order to meet the modern people's pursuit of green environmental protection, claiming that their furniture green ring to meet the needs of consumers, the initial sales volume is indeed higher than before, but when consumers find formaldehyde exceeds the standard after use, the brand of enterprises will be completely destroyed.

The selling point of monk combs in the story is based on the premise of feudal belief, with certain religious color and divorced from reality, so it is always just a story and can not be a case.

Brand planning to create a unique selling point for products is very important for product marketing, and is conducive to product sales, but the premise is that selling points are not "ghost ideas" that are invented by themselves. Products must not be divorced from the meaning of their existence - use value.

Otherwise, if the brand is well planned, it can only become a hasty passer-by and be eliminated by the market.

Selling comb to monks does not conform to objective reality.

It is mentioned in the story that the comb is carved on the three words of "good comb" and then given as a gift.

Gu Mingsi's gift is free to the incense.

Just imagine that the monk used to be a Buddhist priest. Why would there be so much spare money to buy combs as gifts?

If it is to attract more incense, then the author commercialized the temple.

If you want to be a businessman, you will not be a monk.

Monks will buy combs only a fictitious hypothesis.

Selling a comb to a monk can't be successful. It's just an image case in marketing planning.

Enterprises should make a correct attitude when making brand planning, and don't put all their hopes on marketing planning. Before that, we should check whether our products are really worthy of the audience.

True gold is not afraid of fire. Real material will be tested through the market and become famous forever.