Top Cowboy Manufacturers Aim At E-Commerce And Start Internet Marketing.

If San Francisco is the home of jeans, Hollywood is the platform for jeans to go to the world. Then China is the world's Cowboy brand super factory.

In this super factory, some of the more dream enterprises have been hoping to become another Lenovo one day, so as long as the time is ripe, they will march forward to a wider world.

It is their goal to try our best to push the national enterprise to the world.

Sino Australian joint venture Guangdong Jiangmen Bao FA textile and apparel group is such an enterprise. It owns 6 branches of Hongkong, Macao, Guangzhou, Zhuhai and Jiangmen, and is the more than 20 international top brand denim brand. The international brand of its services covers most parts of the world, including the United States, Europe, Japan and Hongkong. Its monthly output is 30W and its annual output value is over 300 million. It is the leading enterprise in the domestic jeans OEM/ODM industry.

In the past 10 years, the production experience, industry research and capital accumulation of the top Cowboy brand have been ready for all of today.

Network runway

According to the CNNIC report, as of July 2008, the total number of Chinese netizens reached 230 million.

The penetration rate of online shopping has reached 37.9%, and the amount of online shopping has reached 60 billion yuan in the first half of the year.

Jeans, represented as fashion clothes, have already joined the ranks of the Internet. There are up to 907 shops in Taobao's exclusive jeans, and 443424 results will be found in search jeans.

Look at the trend of world brands, Seven for all mankind, DNKY, Chip&Pepper and other top jeans brands have set up online shopping links in the website.

The development trend of the domestic and foreign markets shows that the network is the best runway for traditional enterprises to create their own brands and develop wholesale and retail marketing channels.

Following the trend of world development, the group also looks to the Internet.

Reporters today learned that the B2C e-commerce platform, founded by the company, was launched in August 8th on August 8th.

Yang Jian, general manager of Bao FA group, said: "the strong demand of consumers shows that we are launching the professional cowboy e-commerce platform at the right time."

Mr. Yang Jian analyzed: at present, e-commerce is developing rapidly, there are many successful cases both at home and abroad, but the "net" is different from them. Behind it, there is a strong product support -- Bao FA group.

This allows the "net" to have absolute initiative and control over product R & D and quality control.

Compared with the current C2C platform which can not control the quality of products, some B2C can not produce itself, and the products are not competitive, the platform of "net" can directly meet the needs of consumers.

Traditional manufacturers have the advantage of B2C

As for why consumers choose www.icona.cn to shop, Mr. Yang Jian is very confident: "because we have a variety of styles, we have the quality assurance of the world's top brands, and we have an after-sale guarantee system for consumers."

Yang Jian said that in the product design, Icona brand designers adhere to the cultural spirit of cowboy freedom, innovation, courage, perseverance and independence, and integrate the elements of Chinese national charm into them.

Icona brand designers should bring diverse and diverse cowboy leisure culture to Chinese people. Not only is this heroic, detail free, rugged yet elegant, leisure and elegant Icona brand cowboy culture will also enter the international brand forest.

In terms of quality, the Icona brand owns the powerful technical backing of the Italy development group, the world's leading pipelined production line, and the top-level Italy microcomputer controlled water washing equipment, so that the Icona brand has a very stable quality guarantee for jeans.

In the aftermarket, the Icona brand has a more daring promise: consumers will have 15 minutes of trial time after receiving the products, and they can return them immediately if they are not satisfied, or choose to return them within 90 days.

Such after-sales service has given consumers the biggest online shopping guarantee.

Mr Yang Jian said: "promise to operate in good faith and create new production", "www.icona.cn" will use the world's top cowboy products, fair price, "promise" to consumers!

A truly able enterprise can achieve the ultimate and ultimate success.

It is believed that such a platform with promise and determination will be loved by consumers and gain more and more fruits of victory.