How Sports Industry Promotes Jinjiang'S Development

Jinjiang is the third and only county sports industrial base in the country.

Then, at the beginning of the Olympic Games, this period let us care about how sports can help Jinjiang's urban development.

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Promoting Jinjiang sports industry through Olympic Games

The Beijing Olympic Games approached day by day. The vice chairman of the Quanzhou municipal CPPCC and Luo Sha Ming, chairman of the Jinjiang branch of the Taiwan Union, submitted a proposal to the Jinjiang CPPCC last month. The Jinjiang sports industry can be promoted by the government of China Xiamen Olympic Museum, and the government will reward the well-known trademarks and other government funds. Some of the relevant sports works will be donated as collectibles to enter the Xiamen Olympic Museum, so that enterprises can enhance and demonstrate their corporate culture through donations.

In the view of Luo Sha Ming, it is only a small step to expand the sports industry in Jinjiang by promoting the sports industry in Jinjiang with the help of the Olympic Games.

Luo Shing said in his proposal: "the sports industry is a sports industry fitness leisure, sports competition performance and sporting goods manufacturing and sales as the main business, at the same time, tourism, business, exhibition, architecture, communications, news and publishing, radio and television, game animation, network and other industries has a significant pulling and radiation of the comprehensive industrial chain."

Luo Shaming believes that city brand promotion and industrial product brand promotion complement each other. The sports industry needs to go global. Olympic Museum, Xiamen, China is one of the 12 international Olympic Museum consortium. It can get twice the result with half the effort.

economic pition

Sports industry helps Jinjiang's development

"Some experts predict that before 2010, the total output value and added value of China's sports industry will grow at an annual rate of 20%.

Sports industry is a very broad upstream industry. It is becoming more and more obvious as a new growth point of our national economy.

As early as 2007, in order to cooperate with Jinjiang in applying for the national sports industry base, the Jinjiang Municipal Committee of the people's Democratic Construction Association conducted relevant research on how to speed up the development of Jinjiang's sports industry. They mentioned in the survey report that Jinjiang is an important sporting goods manufacturing base in China. Sports products include sports shoes, sportswear, sports equipment, etc., and have the advantage of developing the sports industry.

It is understood that in 2006, Jinjiang sports industry added value of 9 billion 80 million yuan, accounting for GDP18.4%.

In 2007, Jinjiang sports industry added value of 14 billion 836 million yuan, accounting for GDP25.22%; 319 thousand and 400 employees, accounting for 26.21% of the whole society.

At present, Jinjiang has 42 state-level sports brands, three years sponsoring sports events and national sports teams, 1 billion 821 million yuan, 76 sports stars, and the only county-level unit to set up CBA clubs; 4 sports listed companies, and 21 listed companies.

Each year, Jinjiang hosts more than 1000 sports events including basketball, volleyball, soccer and swimming.

In 2007, the survey showed that sports consumption accounted for 1.8% of the annual household income in Jinjiang.

"At present, the development of sports industry in Jinjiang is just beginning. Some data related to sports industry need to be perfected and supplemented step by step."

Zhuang Fulong, a full-time deputy director of the Jinjiang Municipal Committee of the National Construction Association, said that the third industry related to sports is relatively weak. The development of sports industry is of great significance to Jinjiang. We can take the sports industry as a springboard and vigorously develop the third industry in Jinjiang.

After obtaining the state-level sports industry base in Jinjiang, the Jinjiang Municipal Committee of the Democratic League of China also conducted research on how to vigorously develop the sports industry.

Zhang Kaiduan, deputy director of the Jinjiang Municipal Committee of the League of nationalities, said: "the manufacturing industry needs more workers, and Jinjiang has limited capacity to accommodate cities and resources. The sports industry plays an important role in pforming Jinjiang's traditional economic growth mode, adjusting and optimizing the industrial structure."

The Jinjiang Municipal Committee of the NLD suggested that the government should support the development of Jinjiang sports industrial base on policy, attract more social capital into the sports industry, and comprehensively plan and develop Jinjiang sports competition performance industry, sports fitness entertainment industry and sports related industries.

The competent departments of sports should take the initiative to adapt to the requirements of the market economic system and use economic means to manage sports.

Taking advantage of the national badminton training base, the CBA tournament and the existing sports industry development foundation, we should expand the stock belt and do well in the development of sports industry.

Jinjiang will be built as a demonstration base for the development of the national sports industry, an important global sporting goods manufacturing base and a modern sports city with international influence.