Where Is The Cost To Dealers?

It is common for many dealers to extend their support to manufacturers.

There are many ways to support: crying, demanding, threatening, or like Xiang Linsao, every time the manufacturer comes to say, "give some support and give some support."

In the long run, dealers' support for manufacturers has become a habit. Anyway, every time manufacturers come to people, they don't feel uncomfortable about anything, which makes many salesmen have a headache.

　　為什么要？ 

In fact, it is normal for dealers to extend their costs to manufacturers. They are all businessmen. They should maximize their own interests and minimize their costs and risks. As far as possible, they should give more support to manufacturers so as to reduce their input costs and operational risks.

Specifically, dealers to the manufacturers to cost, generally for the following considerations: first, the suspicion of factory profits.

How much money does a dealer sell to a manufacturer's product, and how much money the dealer can make, the dealer knows himself clearly, and the manufacturer knows clearly. But when the manufacturer sells the product to the distributor, how much money does it make, the dealer doesn't know it, so some dealers begin to suspect: will the profit of the manufacturer be higher than my profit?

In this way, my mind was unbalanced. I sold it out of a box and a box, and I only earned a little bit per box, and the manufacturer sold me a big car at a time, and earned a lot at a time.

Two, suspicion of factory policy.

Some dealers will think that the manufacturers have developed hundreds of dealers, can they give the same policy?

A bowl of water is uneven. Can hundreds of bowls of water be levelled?

Manufacturers will certainly give some dealers special support policies, and they are just an ordinary dealer, and they can not enjoy these special policies. They are manufacturers' distributors. They do not take the initiative to hand out the key points.

Three, shift your responsibilities.

For some markets that require early distributors' input, dealers are reluctant to pay and worry that manufacturers are having problems with their marketing capabilities, so that they can find a good explanation for themselves in advance, that is, the investment of manufacturers is not in place.

So they began to extend their support to manufacturers in advance. If manufacturers did not give them, they had reasons.

Because manufacturers are not in place, the market is slow to start, thus avoiding the responsibility of dealers themselves.

Four, some dealers are laying the groundwork for other requirements.

Dealers asked manufacturers to subsidize tens of thousands of promotional expenses, manufacturers naturally do not agree, and then dealers will be the first round: then, since tens of thousands of promoters can not afford to pay, then put their own good, and there are thousands of dollars of promoters management fees, factories to bear the head office, in fact, dealers want manufacturers to bear, that is, thousands of dollars of promoters management fees.

The last point is also the simplest reason. The cost to manufacturers is no cost. Anyway, it is a matter of mouth. It will cost a lot of saliva. (even a written application report, dealers do not have to write). Instead, manufacturers will have to come to me every time. Even if they do not come down, there will be no cost, even if hundreds of times are needed, so long as there is a successful coming down, will it not be earned?

　　用到了哪里？ 

As for what we want from manufacturers, there are many kinds of things. Of course, the best thing is money, what is the market cost of directly hitting, or the goods that are sent to the seller. This is what dealers like best, and then there are personnel support, advertising or promotional activities support, gifts, promotional materials and so on. In a word, as long as it is possible to go down in the factory, it is good, even if the main points are packed cartons, as long as we can get it, we will make money.

However, even if some support and cost come from the manufacturer, how to use it specifically is not the most important thing: anyway, the sheep have been walking in circles, roasting or eating, that is their own business.

Those promotional items or gifts with merchandise value will often be sold directly; many of the promotional materials that are not sold will be reluctant to get the market to use (they think it's a waste), but rather a collection. The author has seen a lot of publicity materials in many dealers' warehouses, many of which have been backlog for a long time, bundled POP sticks together, and the sales promotion rack that has not yet been used has begun to rust.

Now some of the owners of the waste purchasing stations know that they regularly run the warehouse of dealers to buy these promotional materials from manufacturers.

In some cities, there has even been a waste recycling business specializing in the acquisition of factory gifts.

Manufacturers spend their energy and energy, and a large amount of financial resources, designed and produced promotional items and gifts, which are sold cheaply by dealers. Some dealers boss thinks that the use of these promotional items and gifts will cost a lot of manpower and expenses, rather than direct selling quickly, and can sell several dollars for a few dollars.

Of course, this kind of behavior of dealers has been denounced as a typical smallholder thought by many manufacturers. It only takes account of such a small profit in front of us, and does not take into account the factors of market operation and market cultivation. It also makes manufacturers affected by the lively display of terminal, unified promotional activities, the establishment of brand image and so on.

All of the above are only promotional items and promotional materials. What is the market charge allocated by the manufacturer?

Many of them are directly becoming distributors' owners' profits. As for manufacturers' requests for use and reimbursement procedures, reimbursement of accounts, supervision mechanisms, etc., is that not trivial?

Easy to fix.

In addition to being sold off by the dealer's boss, there is another place for the dealers to sell, such as being sold by others. For example, the downstream customers of the dealer see the dealer's boss reaching out to the manufacturers for things. They also learn to ask the dealer boss for something. In fact, in the end, the dealer owner himself has also lost much of it. Just like the monkey who broke the corn, he only knew how to break it, and at the same time he was losing it, and finally he did not retain a few.

Besides, the salesmen of the dealer's boss are also dividing up the things that the dealer's boss wants to bring to the manufacturers, such as selling the gifts and promotional materials in the warehouse. Anyway, the boss doesn't take these seriously, nor is it in the market. Script src=>