Dealer: Integrating Marketing Into Blood

In class, a teacher is telling his students a fable story: three hunting dogs chasing a groundhog, and the woodchuck drilled into a tree hole.

There was only one exit from the tree hole, but in a moment, a rabbit came out of the tree hole.

The rabbit ran forward quickly and climbed up a big tree.

The rabbit did not stand firm in the tree. It fell down and knocked over three hunting dogs looking up. Finally, the rabbit escaped.

After the story was finished, the teacher asked his student, "is there any problem with this story?"

Someone said, "rabbits can't climb trees."

"A rabbit cannot hit three hounds at the same time."

"What else?"

The teacher continued to ask.

Until the students could not find any more problems, the teacher said, "but there is another problem. You have not mentioned where the woodchuck has gone."

Marketing is actually very simple. It tells the story of three hunters carrying guns to chase the woodchuck. The groundhog is their marketing target. The hunting gun is their marketing tool. Catching the marmot means that they have succeeded in achieving the predetermined marketing target. When the groundhog becomes the ghost of their gun, a marketing process is successfully ended.

However, the success of marketing is not as logical as imagined.

In the process of marketing people chasing their "marmot", from time to time there will be some "rabbits" to distract their attention. If marketers really "abandon rats and chase rabbits", they may end up being "three big strong hunters who have stunned a rabbit". When three hunters wake up, they find that "rabbit" is gone, and "groundhog" is gone, and their marketing is completely failed.

Marketing is not a profound metaphysics.

He is not like what we see in Philip Kotler's marketing management. It is so complicated, extensive and profound that it is not as clever and clever as our marketing factions advocated. Marketing is a communication discipline.

To do marketing is to be a human being, to be a good thinker, to be an honest and honest person and to be a responsible social person.