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"Olympic Special Offerings" Brings New Opportunities For The Development Of Garment Industry

2008/8/6 14:34:00 28

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Clothing Industry Olympic Special Offerings

In August 8, 2008, the twenty-ninth Olympic Games opened in Beijing, and the world turned its attention to China.

As the largest and highest ranking sports event in the world, the Olympic Games have been widely concerned by the world. The host country is facing an unprecedented opportunity to show its strength and culture to the world.

Ethnic clothing, silk, cashmere, hemp and other industries with Chinese characteristics have become the "special offerings" of China's Olympic marketing arena and usher in an unprecedented business opportunity.

Internationalization of national costume

The 2008 Olympic Games set off China's enthusiasm for national costumes.

The enthusiasm of the folk design team is unprecedented, and it is proposed that Chinese traditional costumes, such as Hanfu, Tang suit and Chinese tunic suit, should be regarded as ceremonial costumes for the 2008 Olympic Games. Various professional academic groups and individuals have also launched discussions on the relationship between ethnic costumes and the Beijing Olympic Games; some Chinese style clothing brands have released the Olympic style thematic Chinese costumes; in the process of receiving the Olympic torch relay, ethnic minorities everywhere have also worn costumes with their own national characteristics.

The national costume commemorative badge, launched by the series of products of the Beijing Olympic Games, brings together the traditional costumes of the 56 nationalities in China.

As early as in 2001, the leaders of the Ninth Asian Pacific Economic Cooperation (APEC) wore a Tang costume, which triggered business opportunities and seized the opportunity.

Wuhan, a company specializing in the production of Chinese style clothing, has a vivid memory of the popular Tang costume. "The goods under the factory have been snatched away by the merchants, and the more than 100 workers are in three shifts every day, or in short supply."

Over the past two years, there has been a rise in Hanfu fever. Han clothing was first popular among some Hanfu fans. The business opportunities brought about a number of custom-made Hanfu shops, though not many, but the market was also quietly expanding.

"Han Yi Fang" is the first institution to commercialize Hanfu in Beijing. Ren Guanyu, general manager, told reporters that the original intention of establishing Han Yi Fang came from the recognition of the revival of Han culture. The important carrier of Han culture is Hanfu.

The revival of Hanfu is to revive Chinese tradition with Hanfu as a carrier and carry forward traditional Chinese moral values and values.

At the NPC and CPPCC sessions this year, Liu Minghua, deputy to the National People's Congress, also suggested that we should promote the Chinese costume in Hanfu series when the three major degrees of doctorate, master's degree and bachelor's degree were awarded in China.

This year's Qingming Festival, an online proposal to "make Hanfu as a national costume", raised a small climax of Hanfu fever.

In addition, some local fashion designers in Wuhan launched the "Chu Costume" design. A fashion designer contacted Chu's clothes with the 2008 Olympic Games in Beijing: "when the whole world comes to China, any cultural elements related to China will become a new upsurge of fashion designers. The simplicity and simplicity of the clothes will suit the prevailing trend of Chinese people in casual wear."

"Green" of silk industry

The Olympic Games is an advertisement made by China before the world. It is a good opportunity for the international promotion of brands for the Chinese silk which has a very high appearance in the licensed commodities of Olympic Games.

Silk, as a natural ecological pollution-free product, conforms to the two principles of "Green Olympics", focusing on environmental protection and sustainable development.

Modern silk not only inherited the advantages of traditional silk, but also integrated the advantages of modern science and technology to achieve the full integration with the concept of "technology Olympics".

For a long time, China's silk industry has always been in the status of raw materials exporting countries, and lacks the international silk brand. Compared with the developed countries in the world, there is still a certain gap in the diversity of products and the establishment of famous brands.

This pattern has seriously hindered the development of branding in China's silk industry.

In recent years, the profits of the industry have continued to decline, and many of the original red silk enterprises are on the verge of bankruptcy.

Statistics show that last year, the net profit margin of China's silk industry was only 2.74%, which was much lower than the average profit margin of products sold by Enterprises above Designated Size in the textile industry.

In order to seize the rare opportunity of the Olympic Games, not long ago, the China Silk Association issued a notice to the enterprises in the industry: the association will publicize the use of high-grade silk signs free of charge in the China Cocoon Silk information network and related magazines.

"The aim is to make full use of the business opportunities brought about by the 2008 Beijing Olympic Games and further expand the visibility and influence of high-grade silk signs," said a person in charge of the China Silk Association.

According to reports, as of the end of 2007, 30 enterprises in China were allowed to use high-grade silk signs, of which 3 were eligible for the Beijing 2008 Olympic Games franchise.

The world women's Congress, held in Beijing in 1992, has brought an upsurge of international sales to China's silk industry.

Facing the business opportunities of the 2008 Olympic Games, many silk companies have already started their actions in developing the market, hoping to achieve breakthroughs.

Wan Shi Li group has obtained the qualification of Beijing Olympic Games silk gift franchisee and the Olympic mascot silk gift franchisee.

Li Jianhua, President of Wan Shi Li group, summed up the opportunities brought by the Olympic economy to the silk industry in three aspects: expanding sales volume, enhancing international reputation and enhancing brand image.

Daly silk Zhejiang Limited is also an Olympic silk product franchisee.

Lin Ping, chief executive of the company, believes that silk is the carrier of Chinese traditional culture and should integrate the cultural heritage into functional nature.