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Fashion Industry In Hongkong Is Blowing Fast Fashion.

2008/8/6 14:25:00 379

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If you can't keep up with the trend, you will not be able to enter into business, because yesterday's fashionable design may be out of date tomorrow, which is the basic belief of Tal Apparel Ltd in Hongkong.

Joint garment is a cotton shirt manufacturer, playing a pivotal role in the global supply chain. It also pioneered the brand new concept of "fast fashion" and applied it to the field of apparel supply management.

"Fast fashion" means that the clothing series is closely related to the latest fashion trend, and the design and production process is fast and the price is suitable.

According to the concept of "fast fashion", today's enterprises can respond quickly and efficiently by implementing efficient and flexible supply chain management, and changing the fashion trend so as to earn satisfactory profits and avoid being eliminated.

Allied clothing entered the brand clothing market in 1980s, but because of too many competitors, it soon withdrew from the market, focused on original manufacturing and original design, and built up a customer-oriented delivery mode by using expertise in design, pricing and logistics.

RobertMcKee, director of fashion strategy, a supplier of business management solutions, said that the concept of "fast fashion" means that enterprises can pform product ideas into consumer products in a very short time. The initial process takes about 6 weeks, but today, enterprises are believed to be able to do so within 15 days.

McKee explained that in the past, fashion and garment enterprises mostly provided 2 series each year in spring, summer and autumn and winter.

At present, most companies launch 4, 8 or 12 series a year, and even the industry leader provides up to 24 series, and the popularity season of each series is shortened to a few weeks.

He added that the concept of fast fashion emphasizes the cooperation of all businesses in the value chain to ensure that there is no delay in the design process.

Operators should not be too particular about developing new products, and should use a large number of common fabrics, yarns and fibers. They should not interfere with cloth and textile research and development.

In addition, the "fast fashion" mode requires every link of the supply chain to exchange information, from customers to store managers, from store managers to market experts and designers, from designers to production staff, from buyers to subcontractors, from warehouse managers to distributors.

McKee said that the concept of "fast fashion" can save a lot of time, and time is money.

Product ideas can be pformed into consumer goods in 6 weeks, which not only saves a lot of time, but also indicates that enterprises can launch various products faster and attract consumers to buy.

Old products are rarely preserved, usually changing to new products, which stimulates consumers' desire to buy new products and brings new demands.

Joint garment brings the new business model into the market.

Joint apparel has introduced many ideas inspired by it into the new supply chain.

For example, the replenishment model of the company provides operational data, market trends and seasonal changes, and the early warning mechanism notifications to the joint garment and its customers when the replenishment model deviate.

Continuous garment replenishment models are used to supply customers according to demand and forecast.

Joint garment also adopts a vendor managed inventory system based on customer demand, which can pport goods to warehouse or shop in response to customer needs.

The company said the move could reduce inventories and operating costs by up to 15%.

Joint garment has many well-known customers including M&S, Goldlion (Goldlion) and Giordano (Giordano).

At present, the leaders who practice the concept of "fast fashion" include Sweden's H&M and Spain's Zara.

Take Zara as an example, the company quickly updates its products, and some hot items are sold out within 1 weeks of listing, so as to create a rare image and make it difficult for many consumers to resist.

Therefore, before the launch of the new series, the brand will always attract public attention.

This will also reduce the price reductions as far as possible, so as to avoid undermining profits.

According to market research, last year, Zara's global net profit rose by 25% to $1 billion 900 million, while H&M's net profit increased by 26% to $2 billion 300 million.

TNS, a market information and research firm, points out that although the retail market is sluggish, the sales of adult "fast fashion" clothing still surged by 11%.

According to the latest industry figures of TNS's FashionTrak, the total sales of clothing in the last quarter have increased by only 2%.

In contrast, fast fashion clothing, regardless of men's wear or women's wear, has maintained double-digit growth over the past two years, far better than the overall clothing and footwear market.

The fast fashion clothing market is mainly driven by consumers under the age of 25, who account for 1/3 of the turnover of the market, of which 90% of the turnover comes from the fashionable boutiques.

It is worth noting that fast fashion clothing is more and more popular in the mature market, and discount stores and supermarkets offer inexpensive fashion clothes at the branch stores to meet the needs of mature consumers.

Hongkong is a fast fashion fashion center.

McKee says that the concept of "fast fashion" is driven by consumers. It is not a place or entity, and consumers are the origin of the concept.

Hongkong is the element of this concept, and it is also an integral part of this concept.

Hongkong is also the first choice for many large garment trade enterprises to set up regional headquarters, thus becoming the trade center of Asian fashion industry.

In order to implement the concept of "fast fashion" and pfer goods from one area to another area, a perfect supply chain and logistics management are needed.

The customers of Lian Sheng software make use of advanced production and information management technology to keep up with the fast changing script src=>.