Ten Principles For Effective Selection Of Products By Individual Agents

In the vast space of the third terminal, in the development of the third terminal army, in addition to the pioneering efforts of some manufacturers, a large number of individual agents have increasingly become the main force in the operation of the third terminals. They have followed the flexible mechanism of individual agents and worked quietly in one market after another.

Some happy families worry that some of the individual agents are quick to succeed, and in the regional market, they can get wind and rain and gain a lot of profits in a short time.

But at the same time, there are also some individual agents who work hard. If they work hard for a long time, they may earn only a small sum of hard money.

The reasons for their failure are the reasons for their failure, the reasons for the fierce competition in the market, the reasons for their personal abilities, and the reasons why they should not operate. These reasons may be varied. But the most fundamental reason is that the reason why the product is chosen is that the product is the third end of operation. If there is no suitable product and product line combination, it will lose the foundation and carrier of the operation. Therefore, product selection is very important.

So how should we make effective product selection?

According to the author's experience, as an individual agent, the following ten principles should be adhered to in the operation of the third terminal product:

1. Moderate quantity.

As an individual agent, when operating the third terminal, we must consider the quantity of products in operation, too much and too little.

Too much can not emphasize the key, the operation is dispersed, it is not easy to increase the volume, and the funds can not be guaranteed.

Too little is unable to apportion the operation cost. The operation of the third terminal is different from the centralized operation of the urban market customers, and the third terminal customers are dispersed and the operation cost is relatively large.

According to the author's experience, the operation of third terminals, especially the number of products with conference as the main mode of operation, is the most effective among 20-30.

Two, effective updating

For customers of the third terminal, timely updating and replacement of products can make them profitable.

Now the competition between the rural retail market and the medical market is fierce. Customers want to find relatively exclusive products. At least for a period of time, other clinics or drugstores do not sell or sell at a low price. This requires that when the third terminal is operated, the replacement of products should be done in a timely manner to meet the customers' pursuit of exclusive pursuit of new products.

At the same time, in the process of operation, we should remove the unsuitable products in time, or some products are too expensive, or some products will have poor curative effects, or some products will not be packaged well. In short, we must carry out a clean sweep in the course of operation, so as to avoid the problem of single products affecting the overall operation effect.

Three, brand agent

The agents who operate the third terminals are very clear that they will often encounter a problem in the process of selling, and customers are always used to choose brand products, including popular brand products and channel brand products.

The purchasing psychology of choosing brand products is not formed in one day, but the purchasing habit that has been formed over the years. It is rooted in the confidence of brand products. This kind of confidence and recognition is not formed in a day.

For individual agents, when choosing the products they operate, they should follow the principle of brand agency as much as possible. First, it is necessary to directly combine a certain number of brand products, though they do not make money, but they must be named.

The two is that we can play the difference ball, choose the non brand product operation of the brand enterprise, have the reputation of the brand, but it is not the brand product, but also can guarantee the best space and profit. Unlike brand products, there is no profit can be guaranteed.

Four. Type is complete.

Due to the scattered sales characteristics of the third terminal customers, the single product structure can not support the overall operation, so we must effectively grasp the width of the product line, that is, the combination of multi product strategy and the combination of third terminal target customers commonly used drugs, which can be a common disease medicine covering the countryside. It can be classified as various therapeutic drugs according to the human body system. On the one hand, it can meet the psychological needs of customers one-stop shopping. On the other hand, it can be sold in the East without bright Western light, so there is always a suitable customer.

Five. The curative effect is remarkable

Third terminal drugstores or clinics are relatively "traders", that is, the consumers who come to see the doctor or sell drugs are the relatively fixed crowd. The range of radiation and influence is very limited to some extent.

Therefore, the curative effect of the product is very critical. Without a good effect, it will soon spread around the consumers, so they pay more attention to the efficacy of the product when purchasing drugs.

The product's good curative effect is the key to decide the product's flourishing and repeated purchase.

If the product is effective, it will soon be purchased two times and three times. It will soon be verified. At this time, the work of terminal customers will be very easy to do.

Therefore, the individual agents who operate the third terminal must inspect the efficacy of products when selecting products. The inspection is also very simple, requiring direct verification of samples, clinical investigation of products, consultation with doctors and so on.

In short, the efficacy of products should be effectively grasped.

Six, the price is right.

Third the terminal market belongs to the middle and low end market. Generally, the products with lower price are the main ones. The consumers in the rural market are most concerned about the price when they see the doctor and sell drugs because of the restriction of the economic ability. Although the rural market develops very fast in recent years, it can not compare with the city market after all.

Therefore, when looking for a third terminal product, the individual agent must consider the price factor, and the price must not be chosen from the actual acceptance ability of the market.

We must combine the actual acceptance ability of the market effectively, and choose the cheap price as far as possible under the premise of reliable quality and efficacy, and try to reduce all kinds of script src=> at the same time.