Confusion Of Multi Brand Agents: Worry Can'T Find Shopping Malls.

Wang Jiageng is the general manager of a clothing brand agency. Now he has got four brands in the southwest region, and will increase to six by the end of this year.

But he did not have much excitement.

On the contrary, he encountered new problems.

"We can't find brands before, but now we have several brands, and we are worried that we can't find shopping centers."

"There is no way out, there is brand, no field, there is no place, no profit."

Wang Jiageng thus describes the current predicament.

After all, the channels are limited. If the brand agencies continue to win the brand agency right, they will encounter the same problem as Wang Jiageng: they will not have enough money to meet their needs, especially if the products are very demanding for the terminal, such as clothing, how can we find a good sales terminal for the agent's brand?

The emergence of multi brand agents

With the gradual refinement of the division of labor among channel members, it is becoming more and more difficult for small and medium-sized garment enterprises to build their own scale marketing network and develop continuously.

Independent multi brand regional agents have gradually surfaced and become the forerunners in the circulation.

Because they hold a large number of brands in their hands, the bargaining chips will be even higher when they enter the shopping mall and other retail channels.

"The cornerstone of a brand is much more stable.

The location of shopping mall, the choice of Brand Company and the cost of operation can be effectively controlled.

Wang Jiageng thinks so.

Franchised stores and brand agents compete against each other.

Many brands run at the same time, but also the competition between manufacturers and distributors. Monopoly is the desire of manufacturers, and multi brand management is the purpose of distributors. Multi brand agents will be the main trend of sales.

As Mr. Li Kai Luo, President of blue international, said, "acting as multi brand is the dominant factor.

This is the reason for putting eggs in multiple baskets to reduce risk.

For clothing agents, this way can also be used to reduce risks and increase revenue points.