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    Mirror Image Of Foreign Trade In Winter: 80% Toy Export Enterprises Out Of Guangdong

    2008/8/18 16:12:00 20

    Export Enterprises Guangdong Export

    With the recall of last August, the subprime mortgage crisis, the appreciation of the renminbi, the reduction of export tax rebates and the increase in production costs, China's toy exports increased by 2.1% in the 1~7 months of this year, and the growth rate dropped by 22.4 percentage points compared with the same period in the same period of last year. In the same period, Guangdong Province, which accounted for about 70% of the national toy export, exported 2 billion 910 million US dollars in the same period, an increase of 4.8% over the same period, an astonishing 39 percentage point increase.


    According to the latest statistics from Guangzhou customs, there are only 1404 toy enterprises in Guangdong with export records in 1~7 this year, of which 374 are new ones.

    Compared with the same period last year, 3618 enterprises were out of the export market (hereinafter referred to as "quit the enterprise"), accounting for 77.8% of the total number of export enterprises in the same period last year, and 2882 of them were private-owned enterprises.


    Under this situation, orders are clearly concentrated on scale enterprises.

    Data show that the number of toys exported in Guangdong in July of this year was more than $10 million, 45, 6 more than the same period last year, and total exports of 1 billion 630 million dollars, accounting for 55.9% of Guangdong's total toy exports in the first July of this year, with an export volume of more than $100 million, 4 enterprises, 1 more than the same period last year, and the 4 enterprises totals 710 million dollars, accounting for 24.4% of total exports.

    The total export of 3618 enterprises withdrawing from the market was only $220 million during the 1~7 month of 2007, accounting for only 7.8% of the total export of the same period.


    The head of a large state-owned toy export enterprise in Guangdong said in an interview with the first Financial Daily reporter that, by the impact of the recall incident, some large purchasers paid more attention to the quality of products and increased the number of orders this year. However, due to the accelerated appreciation of the RMB and the sharp rise in labor force and raw material costs, profits have become thinner and thinner, so it is easy to lose money. Therefore, the company is raising the price of products design and selecting orders with relatively high added value. In addition, some of the orders are pferred to furniture factories in Hunan and Jiangxi.


    The head of the toy company also mentioned that there was no large-scale pfer of orders from the purchasers. However, due to the rising cost of the PRD, overseas buyers may pfer some low price orders to other Asian countries or regions. Some small and medium-sized enterprises which rely on low price competition are facing great pressure. On the one hand, orders are significantly reduced. On the other hand, due to poor bargaining power, they can not digest the cost of rising, and a lot of toy export enterprises have been closed down.

    Comparatively speaking, the ability of large enterprises to adjust themselves and to resist risks is stronger.


    Mo Tiancheng, Vice Minister of labor of the former federal government of the United States, said in an interview with our reporter at the "2008 high-end forum of Chinese enterprise internationalization" 15, now that China's manufacturing level is constantly improving, and the quality of products is constantly improving.

    It is a good thing that China's labor costs are rising gradually, so that enterprises can not reproduce cheap and low-grade products. It is necessary for China to go through the stage of structural adjustment, which is also in line with the trend of international industrial pfer.

    But in this process, we should pay attention to smooth pition and strengthen training and resettlement for workers.


    Speter, chief executive of the global toy retail giant Li Tong anti city (Asia) Limited, told an interview with our reporter at the Hongkong international patent licensing exhibition. The United States reminds the global toy recall that the global toy purchase pays more attention to the quality of products, but does not affect the procurement in China. About 80% toy products are still purchased from China, mainly in the Pearl River Delta region, while the other 20% are purchased from Europe and Southeast Asia.

    This year, it is obvious that the cost of procurement in the PRD is rising, but the retail price will also rise.


    "We choose toy suppliers mainly from the aspects of production quality, safety standards and product creativity.

    Besides, we are very concerned about the distance between local and retail outlets.

    The Asian market is one of our fastest growing markets. Last year, sales in Asia exceeded expectations by 250%, which has been well developed in China.

    Stone Peter said.

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