Anti Season Clothing Was The Main Reason For This Summer'S Cold Shoulder Style.

A shopping mall is selling anti season clothing.

August is the peak of anti season clothing sales. Most stores in the island city are organizing a large anti season down jacket sales promotion.

The average discount for down jacket is about half off, and the average price per piece is only 100 yuan. The cheapest feather vest is only about 30 yuan per piece.

Nevertheless, a reporter survey found that people's enthusiasm for buying can not be raised. These anti season costumes are no longer as popular as they used to be.

High key "singing" for several years, the down jacket winter suit is a big sale in the anti season. At the moment, a super strong "whirlwind" has been blown up in the island city.

In August 18th, a reporter at a shopping mall in Ningxia road saw that the mall had made a large area to display anti season clothing such as down garments, cotton jackets and sweaters. Most of these costumes had sold 50 percent off of the price, some were not very well-known brands, and even sold at 77% off super low prices.

Although anti season sales are lower in price, consumers do not seem to buy it. Most customers in shopping malls are buying seasonal clothing, and there are few customers in the exhibition area to buy anti season winter clothes.

On the three commercial pedestrian street in Taitung, many businesses have launched a "anti season clearance" brand at the door. Although the price is diving, there are few people who can go to patronage.

"The anti season activities in previous years can always be in full swing. From morning to night, customers can be seen wearing dresses and T-shirts to test down garments. Although they are sweating profusely, they have tried one after another. Some people buy two or three."

A shopping malls manager told reporters that this year's anti season down jacket is far less popular than before. Consumers tend to take a fancy to two eyes, and sales are less than half of the previous years.

When reporters met Ms. Yang of the public, she was picking up down garments in the shopping mall of Ningxia road.

"I really want to buy a cheap down jacket, but after seeing it, I found it was a few years ago."

Ms. Yang frowned and said that these down coats are too common for people to feel fashionable.

In addition to the old fashioned style, the industry analysis shows that the main reason for the cold down of the down season clothing is that the quantity of the down jacket is large, and that the family without down jacket can hardly find a few, which directly affects the sales of down garments.

In addition, too long shelving after purchase makes it difficult to detect the quality problems of off-season clothing.

"Before, I bought a down jacket in the summer, and it was found that there was a quality problem when I wore it in winter. After such a long time, it was almost impossible to safeguard my rights."

Journalist survey found that anti season clothing sales were cold, while seasonal clothing sales were hot.

Since the end of July, the discount activities of the seasonal brand clothing brands have been emerging one after another. Many brands have locked the discount in the 3~5 fold, because the price discount styles are also novel, plus the "show" that can be worn when buying a home, attracting many consumers' attention.

"Now the advantage of the concept of anti season is not obvious in price, because sales promotion is more frequent now."

Taitung WAL-MART supermarket responsible person said that at the moment, with the change of consumer attitudes, most consumers pay more attention to personality and fashion. They rarely chase cheap clothes to catch up with the fashionable clothes.