Experience: Listen To The Business Process Of Two Brand Agents

A famous brand agent, who takes the name brand as a companion every day, can also stand on the shoulders of famous brand to start his own business. This is the ideal shortcut for many people.

So how can we get ahead of this opportunity?

What kind of talent does a famous brand agent need?

Is their life really as beautiful as they imagined?

Our wealth model has received many readers' enquiries. For this reason, our author walked into two brand agents and listened to their entrepreneurial experience, which might give some reference to people with such dreams.

Afternoon.

The first floor of Yintai, Hangzhou, is a "Lai Er Dan" women's shoe counter.

In the wide and clear hall, many people were wandering. Far away, a woman came in, a white shirt, a light grey vest, and a pair of trousers. Her hair was bundled freely behind her head, and my intuition told me that this is the person I want to interview.

Sure enough, the eyes of the shopping guide gave her the answer: she was Liao Jianyu, the "Lies Dan" franchisee in Hangzhou area, the protagonist of this article.

The chat with Liao Jianyu was launched in the aroma of Starbucks coffee.

She does not seem to be a person who likes to talk about herself. Some of the plots that were originally able to tell stories have been lightly skipped.

From beginning to end, there was a smile on her face, a kind of smile which was very cordial but could not be approached. At the end of the interview, I found that such a smile was like Liao Jianyu herself.

Eight years ago, Liao Jianyu was a member of a foreign trade company in Guangzhou. One day, she learned from her friends that "she is" to hire a franchisee. "I think you are right," my friend urged her. "Why not try?"

So Liao Jianyu appeared on the interview list of dozens of people.

With only six years' experience in foreign trade and her love for the retail industry, Liao Jianyu went to the interview. On the stage, there was a row of smiling people who could not guess their minds. They had an interview with her for an hour.

A few days later, she received a notice. It was unbelievable that she got the "red ball" thrown by her "Lei Si Dan".

"At that time, I just wanted to try, but I didn't think so much."

Liao Jianyu spoke softly, without a hint of showing off.

But I suddenly realized that the woman in the front had a steady temperament, and some kind of insistence in softness. Perhaps this made her stand out from dozens of interviewees and moved the top managers of the "Lai Shi Dan".

Then, Liao Jianyu patchwork hundreds of thousands of yuan, leaving the Guangzhou where he lives, and he comes to the west lake alone.

After Liao Jianyu came to Hangzhou, the staff took her to see the exclusive shop on Dongpo road. It was the first franchising shop in the city except the direct store. Because of the disagreement with the headquarters, the former dealer only did two months.

After seeing this embarrassing stall, Liao Jianyu decided to take over.

Liao Jianyu came to the store's dozen employees and talked to them: "I can't do anything, but I want to work hard to do it well."

She said so frankly that the last 9 stayed.

At the very beginning, everything was done by oneself, staying in the store for a long time, sorting goods, making samples, making accounts and labeling.

A month after dealing with all the trifles, good news came: the first month made a profit of several thousand yuan.

It might be exciting to be someone else, but Liao Jianyu continued to wipe her glass like nothing.

Later, the good news came one after another: in the first year, Dongpo went on a healthy track, took over the original Lies Dan shop, and opened the counters of Yintai, Lixing and tibai. In fifth years, Liao Jianyu became one of the largest franchisees in Lies Dan. In sixth, she opened Lies Dan to Suzhou and Wuxi.

Liao Jianyu said, "retail sales are trivial."

At first, I didn't understand that a woman always had some twists and turns in the eight year old business story, but when she knew that the annual sales promotion day such as December 31st, Liao Jianyu would rush to the scene and work with the staff to close the shop. Then, when everyone was tired to go back to bed, she would take all the stores' data home, and when she was alone, she completed all the reports that should have been made by the staff. I suddenly realized what she meant by "trivial". Maybe success sometimes did not need to be shocked.

At the end of the interview, I told Liao Jianyu how I felt: "you should be a rational person."

She laughed and said, "I wish I were."

This answer gives people a daydream: concentrate, be firm and meticulous in doing something, perhaps the secret of Liao Jianyu's success is here.

As long as she asks her which style sells well in Hangzhou recently, she will report the number of women without thinking. Her job is not just for making money, but "work is just a part of life."

She once said so, but I believe that Lies Dan is the whole of her when she works.

A sunny afternoon, in a coffee bar to see Kong Chen - General Manager of Wenzhou Zegna.

White casual suits, elegant pants, all up and down are Zegna's costumes.

The crisp hairline, the refreshing face, but not the publicity, conveys the breath of fashion.

Compared with other bosses in Wenzhou,